REMOTE - Automotive Digital Marketing Manager with PPC/SEM Focus for Rapidly Growing Automotive Dealership!

This Jobot Job is hosted by: Lisa Maloney
Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume.
Salary: $150,000 - $180,000 per year

A bit about us:

We are an established, family owned, leading automotive retail business. We have a strong commitment to providing exceptional customer service and a wide selection of high-quality new and pre-owned vehicles. We strive to be the premier destination for automotive needs in our area. We have over 50 years of automotive industry experience and are based in the Boston, MA area, but have locations across the Northeast coast.

Why join us?

We offer the following benefits:

• Competitive base salary
• Comprehensive benefits package with PTO, 401k with 2% match, medical/dental/vision, etc.
• Onsite or hybrid work schedule is preferred, but for the right candidate we are willing to consider a remote work schedule with ability to travel to the Boston metro area as needed
• Ability to have ownership and help guide the in house digital marketing direction

Job Details

We are a leading automotive retailer, and are looking for a Digital Marketing Manager with automotive industry experience to join our team. The ideal candidate will have experience in digital marketing, with a strong understanding of Google Workplace, Google AdWords, Google Analytics, and digital marketing strategy. This is a permanent direct hire job, and we prefer local candidates but are open to people on the North East coast who have automotive industry experience.

Responsibilities:

• Develop and implement digital marketing strategies to increase brand awareness, lead generation, and customer engagement.
• Manage and optimize Google AdWords campaigns to drive traffic and conversions.
• Analyze data from Google Analytics and other sources to identify trends and insights, and make data-driven decisions to improve performance.
• Collaborate with cross-functional teams to create and execute integrated marketing campaigns across multiple channels.
• Create and manage email marketing campaigns, including list segmentation, content creation, and A/B testing.
• Monitor and report on key performance metrics, and adjust strategies as needed to achieve goals.
• Stay up-to-date with the latest trends and best practices in digital marketing, and share knowledge with the team.

Qualifications:

• Bachelor's degree in marketing, business, or a related field.
• 3+ years of experience in digital marketing, with a focus on Google AdWords, Google Analytics, and digital marketing strategy.
• Strong analytical skills, with the ability to analyze data and make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Experience with email marketing, social media marketing, and other digital marketing channels.
• Knowledge of SEO best practices and the ability to optimize content for search engines.
• Experience with marketing automation tools such as HubSpot or Marketo is a plus.
• Strong project management skills, with the ability to manage multiple projects and priorities simultaneously.
• Automotive industry experience is required.

If you are a passionate digital marketer with a strong understanding of Google Workplace, Google AdWords, Google Analytics, and digital marketing strategy, we want to hear from you. Apply today to join our client's dynamic team in the technology industry.

Interested in hearing more? Easy Apply now by clicking the "Apply Now" button.