Digital Marketing Manager

at Carestream Health
Published February 2, 2023
Location Rochester, NY
Category Default  
Job Type Full-time  


Innovation that sparks imagination. Continue on to your next challenge with us.

Carestream is a worldwide provider of medical imaging systems and solutions; x-ray imaging systems for non-destructive testing; manufacturing of film and precision contract coating services for a wide range of industrial, medical, electronic and other applications-all backed by a global service and support network. Carestream's diagnostic imaging technology systems are at work in 90 percent of hospitals worldwide.

At Carestream, we offer a global perspective and a world of opportunities for people who have the desire to make a positive impact. Join our global team of 3,000+ professionals!

Position Summary:

The Digital Marketing Manager independently leads and manages identified programs and projects that include the creation, organization, strategy, planning, control, evaluation, measurement, analysis, and overall execution of the assigned programs. Responsible for creating, identifying, and analyzing digital marketing content and opportunities acting on and/or recommending actions to be taken. Responsible for the creation of copy and graphics of digital assets as well responsibility for working with external agencies in the activation and performance of digital campaigns both internal and external opportunities. Responsible for the support of the overall corporate messaging including digital copy and graphic selection for products and feature enhancements, customer content education opportunities.

Position Responsibilities:

  • Provide leadership and management for creative content inputs, curation, and message delivery for CSH products, programs, projects, and promotions using CSH or external tools and external agency support.
  • Create a disciplined operating environment resulting in a highly efficient and customer focused model; track business performance, ultimately drive the highest levels of internal and external customer satisfaction.
  • Implement subject matter expertise for web presence, SEO/SEM, and social media programs for product launch and mature management, demand generation, lead generation, sales enablement, and brand recognition.
  • Develop and facilitate the assigned program's business plan (achievement of revenue growth, market share gain, profitability, and ROI).

Required Skills & Education:

  • Minimum Education: BA in Marketing or a creative program; writing graphic arts, Digital Marketing: Advanced Degree Preferred
  • Minimum Years of Experience: 5+ years
  • Minimum Skills: High degree of organization and planning skills, presentation skills for customers, CSH employees, industry, and executive teams. High degree of business acumen, MS office, ability to travel 30% on an international basis. Ability to manage social media platforms such as Youtube, Linkedin, Instagram, etc.

Preferred Additional Skills:

  • Google AdWords and Analytics
  • MS Office Suite
  • Creative Software programs such as Adobe creative programs
  • Advanced creative experience and qualifications
  • Experience in multiple creative functions
  • External Marketing/Advertising/Creative Agency experience preferred

Work Environment:


Physical Requirements:

Ability to travel internationally and domestically 30% of the time

Carestream is an Equal Opportunity Employer

Carestream is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law.

Applying for a job with Carestream

All applicants must complete the on-line application process. Carestream is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please click accommodations

Requisition ID: 2969

Nearest Major Market: Rochester