Digital marketing lead

at Fladger Associates
Published October 23, 2023
Location Wilmington, DE
Category Default  
Job Type Full-time  


Responsibilities: Excellent employment opportunity for a Digital Experience Planner in the Wilmington, DE area.Wilmington, US (On-site work requirement – 3 days in office minimum)The Digital Planning team bring together cross-functional teams, including Marketing, Agency, Content Reviewers, IT and Digital Delivery Partners, to embed emerging MLR practices and new ways-of-working.Will work closely with the Marketing Team, Medical, Legal and Regulatory Reviewers and our Agile Digital Delivery partners across a Therapeutic Area. The role is responsible for leading effective planning and prioritization practices to enable digital experience that are aligned to critical initiatives that are core to Company’s digital transformation, improved patient experiences and business outcomes.Lead and deliver excellence in end-to-end material review and approval (MRA) processes to enable omnichannel MRA capabilities, aligned to Content Strategy for assigned brands.Build strong collaborative relationships with key marketing, MRA, agency, IT and content delivery stakeholders.Take ownership for ensuring adherence to the Marketing Guide which dictates the materials review & approval process and standard operating procedures.Build and maintain the ‘key experiences map’ for supported brands based on local marketand global brand operational plans.Communicate local market and global brand operational plans with key stakeholders to build awareness.Lead the prioritization of assets within the MRA review process to manage reviewer capacity more effectively and align with key business objectives.Facilitate the process for managing MRA consults which enable those involved in the review process to align on upcoming activity and make the relevant queries prior to the review process commencing.Lead Day 0 Planning for brands launching new products, indications and label updates toenable content to be released upon FDA approval. Experience: Knowledge of the MRA process regarding the development and approval of promotionalcontent that enable the delivery of multi-channel and omnichannel campaigns.Experience with brand strategic operational planning processes and content platforms.Knowledge of digital marketing, content strategy and content planning processes.Ability to work in a matrix team environment.Experience in using Project Management software to plan, monitor and communicateproject progress.Demonstrated success in leading program management of strategic and/or business critical initiatives without formal authority.