Job Title: Digital Marketing Specialist

Job Type: Full-Time

Location: Boise, ID, Onsite, M-F (with flexibility to work from home 2 weeks per year/situational)

Restriction: This opportunity is for candidates residing in or relocating to Boise, ID

Compensation: $65,000 to $80,000 Annually + Benefits

Over the past?fifty years, the client has built their employee-owned company on great ideas. However, they want to be better. In pursuit of “better”, they seek ideas like honor, excellence, and growth-mindedness. Failure and discomfort generally get a bad rap; the company embraces them and considers them essential for growth and improvement. They strive for flexibility and creativity, and they’ll expect you to do the same.

To really soar in the organization, you’ll need to be willing to practice:

• Courage - Jump into messy projects, experiment, fail, and try something new – repeat.

• Resilience - Regularly seek constant improvement and be open to feedback.

• Collaboration - Explore ideas with partners and customers; let’s find the best solution together.

• Self-Deprecation - Don’t take yourself too seriously; do draw out humor in situations; recognize that you’re all a “work in progress.”

And you’ll get to practice these attributes while executing marketing projects.

Some of the responsibilities you’ll encounter include:

• Conduct market research to identify customer trends, competitor offerings, and demographic data.

• Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials, and advertising copies.

• Understanding of buying strategies, A/B testing, and optimization for Google Ads, Bing, and Meta.

• Investigate the performance of a company’s marketing campaigns and strategies by evaluating key performance metrics with Google Analytics and HubSpot.

• Create innovative marketing campaigns based on robust data and present the recommendations to management.

• Create goals and objectives to approach customers through appropriate marketing channels.

Some of the skills that could come in handy include:

• Develop, optimize, and execute digital campaigns, including email, paid search, social media, etc. Understanding of Meta, Google, Bing, and LinkedIn.

• 5+ years of experience with PPC campaigns and SEO.

• Monitor performance metrics (with a thorough understanding of Google/Meta reporting tools and web analytics).

• Experience with marketing automation tools (specifically HubSpot).

• Ability to analyze marketing data (A/B testing, campaign results, conversion rates, traffic, etc.).

• Reporting on the growth and analytics of campaigns.

• Strong writing and communication skills, with some content marketing experience.

Benefits:

• Medical Plans

• Health Savings Account (HSA)

• Dental Plan

• Vision Plan

• Life Insurance Plans

• Employee Assistance Program