Digital Marketing Director

at LW Marketing
Published March 1, 2023
Location Bonita Springs, FL
Category Default  
Job Type Full-time  

Description

Job Title: Digital Marketing Director

Company: edist.com and PaaS dictation. cloud

Location: On Site - Zip Code 07458 or 34134

We are looking for a highly motivated Digital Marketing Director to join our team at edist.com and PaaS dictation. cloud. As the Digital Marketing Director, you will be responsible for planning, executing and overseeing all digital and social media campaigns to increase brand awareness and drive traffic to our websites and demonstrate ROI for marketing spend.

Responsibilities:

  • Develop and execute a comprehensive digital marketing strategy to achieve company goals.
  • Create and manage digital and social media campaigns including SEO, SEM, PPC, social media advertising, email marketing, and content marketing.
  • Analyze and report on the performance of digital campaigns, adjust tactics as necessary, and make recommendations for future campaigns with SEM Rush and other tools.
  • Collaborate with cross-functional teams, including content creators, designers, and developers to ensure cohesive and effective campaigns
  • Stay up-to-date with industry trends, changes in search engine algorithms, and new marketing channels to maximize effectiveness of campaigns

Requirements:

  • Bachelor’s degree in marketing or a related field
  • 3-5 years of experience in digital marketing management with a proven track record of executing successful campaigns
  • Strong analytical and problem-solving skills with the ability to use data to drive decisions
  • Excellent communication skills and ability to collaborate with cross-functional teams
  • Strong familiarity with social media marketing as a prospecting tool for sales
  • 5+ years B2B marketing experience
  • Familiarity with digital marketing tools such as Google Analytics, AdWords, Facebook Business Director, and email marketing platforms

Bonus Skills:

  • Experience with website content management systems such as WordPress and Shopify
  • Salesforce Modules including Pardot
  • HubSpot
  • SEMrush
  • LinkedIn Sales Navigator
  • Healthcare & Legal industry experience

At edist.com and PaaS dictation.cloud, we are committed to creating a diverse and inclusive work environment. We welcome applicants of all backgrounds and identities. If you are a highly motivated and results-driven Digital Marketing Director, we encourage you to apply for this exciting opportunity.

Local candidates only please.

Offers of employment are contingent upon passing background screening.