Digital Marketing Director

at Blue Signal Search
Published August 2, 2022
Location St. Louis, MO
Category Default  
Job Type Full-time  

Description

Our client is hiring a Digital Marketing Director to help drive the brand in the e-commerce market by growing their online presence and customer awareness. The Digital Marketing Director will help develop, design, and implement effective digital marketing initiatives to achieve a strategic and engaged online audience contributing to overall revenue growth. This role will collaborate with internal various teams to execute marketing strategies, promotional campaigns, and digital content.

This Role Offers:

  • Competitive base salary plus comprehensive benefits package.
  • Company that is dedicated to giving back to their community and encourages charitable and volunteer opportunities.
  • Privately and family-owned company that supports a tight-knit, family-like company culture.
  • Position in a stable company within a multibillion-dollar industry, offering endless career advancement opportunities.
  • Passionate and talented marketing team. Exceptional cross-functional support and top of the line software and tools.
  • Globally diverse company with the ability to work in a hybrid model.

Focus:

  • Establish online brand positioning, identify target audiences, and digital market opportunities.
  • Develop marketing plans with specific objectives across different channels and segments.
  • Build digital brand awareness by developing and executing on marketing strategies to maximize ROI.
  • Lead the execution of marketing projects from start to finish, leveraging internal support and driving collaboration.
  • Analyze the market, customer insights, consumer trends, market analysis, and best practices to build successful branding strategies.
  • Manage social media accounts and strategy behind campaigns.
  • Produce branding materials, including social media content, video content, advertisements, case studies, and email marketing.
  • Participate in annual planning and strategy meetings. Develop data sets on ROI of year’s marketing efforts and make recommendations according to findings.

Skill Set:

  • 10+ years of digital marketing experience within leadership roles.
  • Bachelor’s degree or higher in marketing, communications, advertising, or related field.
  • Hands-on experience leading successful digital marketing campaigns and content development.
  • Knowledge of digital marketing tools and techniques such as SEO.
  • Strong management skills with proven ability to lead and mentor marketing teams.
  • Metrics-driven marketing mind with eye for creativity.
  • Strong project management, multitasking, and decision-making skills.
  • Excellent written and verbal communication skills, with a knack for creative writing and a clear, persuasive voice.