Digital Marketing Director

at Cheef Holdings
Published June 26, 2022
Location Los Angeles, CA
Category Default  
Job Type Full-time  


Cheef Holdings

Job Description: Director, Digital Marketing, e-commerce, SEO, Brand Development

Cheef Holdings is a Los Angeles-based health & wellness company and cannabis enthusiasts in the organic food industry providing the highest grade CBD products. Our mission is to educate the world about the power of natural, safe, and effective cannabinoids found in the hemp plant. Through our brands, Holistapet, and Cheef Botanicals, we want to bring back the stability, balance, and equilibrium that your body, and your pets, were meant to have. It’s our aim to provide access to useful education, research, and share with you real customer experiences through forums, social media, and news articles.

Our team has big ambitions and an entrepreneurial spirit.  We are an early-stage startup gaining serious traction with a strong brand presence and leadership. We're growing quickly, and we'll give you the opportunity to do the same.

Job Summary

The Director, Digital Marketing will own and manage the digital consumer experience and post-purchase journey at Cheef Holdings. This role will be responsible for the growth and optimization of our websites, oversee our email marketing, SEO, and web development functions, and lead all efforts to maximize customer lifetime value (LTV).

Strong candidates will have experience in digital product management, e-commerce strategy, SEO, and lifetime value optimization. They will be excited to own an enormous scope in retention marketing & web optimization, and lead multiple teams. They have shown that they can effectively collaborate with business partners (e.g., executive team, other marketing functions, etc.) to build solutions that exceed the customer's expectations and the company's goals. The Director, Digital Marketing reports to the VP of Marketing and will work closely with leadership team.


Own customer lifetime value maximization:

•     Develop overall strategy to increase LTV

•     Prioritize and plan tactical initiatives, and execute with support of the email and digital teams

•     Establish world-class LTV data, analytics, and personalization engine

•     Implement dashboards that measure performance and help identify opportunities

Lead performance optimization for digital websites:

•     Develop overall strategy to increase conversion rates and average order value

•     Build and execute roadmap of new features, applications, and integrations

•     Manage team of marketing professionals and our agile processes

•     Inform recommendations with website analytics and customer feedback

•     Manage digital ecosystem & tech stack and negotiate contracts with vendors & third-party solutions

Manage email & SMS marketing function:

•     Improve email performance and the share of orders that can be attributed to email & text

•     Build internal expertise in email health & deliverability

Qualifications and Skills


•     7+ years in digital e-commerce marketing, product management, or management consulting

•     Expertise in e-commerce tech stack, including but not limited to Klaviyo, AWS, WordPress, ShipStation, and Google Analytics

•     Broad range of technical skills, strongly preferred, including programming in HTML or marketing software like Google AdWords or Market to Marketing Automation

•     Led multiple teams and function areas within direct-to-consumer marketing

•     Expertise in retention & lifetime value optimization

•     Expertise in conversion rate optimization

•     Expertise in quantitative and qualitative website analysis & research

•     Experience with agile sprint processes

•     Experience in managing technical teams

•     Bachelor's Degree


•     Exceptional leadership & communication skills

•     Ability to manage multiple moving pieces

•     Skilled in managing stakeholders, including board and executive team

•     Strong time management and prioritization skills for oneself and others

•     Adaptable to new and evolving social platforms and advertising technologies

•     Thoughtful and self-reflective, and still willingness to learn

•     Team-player, hard-working, organized, and goal-oriented

•     Excitement for startups and building from the ground up

Additional Preferred Experience and Skills:

•     Startup and/or e-commerce experience is a plus

•     Passion for e-commerce, consumer retail and/or digital marketing is a plus

Benefits & Perks

•     Flexible PTO, Sick Days, and Wellness Days

•     Medical, Vision, and Dental Coverage

•     Monthly Social Hours

•     An environment of collaboration, high performance, & respect amongst all employees and managers

Cheef Holdings is a proud equal opportunity employer.