Digital Marketing Director

at Robert Half
Location Washington, DC
Date Posted December 5, 2020
Category Default
Job Type Seasonal/Temp

Description

Ref ID: 04510-0011636652

Classification: Digital Marketing Manager

Compensation: DOE

The Creative Group is working with a client who has a job opening for Digital Marketing Managers. You could be the experienced, knowledgeable Digital Marketing Manager that this position needs to bring understanding of the ins and outs of marketing strategy, analysis, and campaign execution to the table. You'll be preferred if you can make decisions, get the job done, and be good with people and details—all while keeping tight control over the bottom line. The Digital Marketing Manager leads digital improvement initiatives and partakes in digital transformation efforts. Do you put customers first and have experience boosting online customer experiences, implementing marketing technology solutions, and following inbound marketing practices? Are you striving to make a remarkable impact? We are especially seeking candidates who have experience in copywriting, art direction, and social media with the ability to expand a brand's reach while increasing its loyalty and awareness. This short-term temporary employment opportunity is based in the Washington, District of Columbia area.

Your responsibilities

- Develop, propose, establish, and oversee long-term digital marketing campaigns; along with spearheading short-term advertising and marketing solutions

- Propel more insight and analysis into the effectiveness of CRM initiatives

- Make sure that the CRM plan is executed promptly and within budget

- Lead a top-notch team of digital specialists and oversee the digital strategy

- Handle take up of products/services through new channels to fall in line with business objectives

- Administer clear communications to the customer that are material to their needs and life stage

- Manage weekly reviews with key stakeholders, get budgetary sign off and report back on ROI

- Work jointly with product and operational teams to identify key opportunities to build up the customer journey & experience