Digital Marketing Director

at Future Publishing
Published February 16, 2024
Location New York, NY
Category Default  
Job Type Full-time  


As Digital Marketing Director, you will play a pivotal role in the development and execution of our digital marketing strategies. The ideal candidate will have a deep understanding of how to use digital marketing - across multiple media platforms - to connect with the target consumer. You will be responsible for planning and working with internal teams to implement and manage online marketing campaigns to sell subscriptions and promote our brand. Your goal will be to maximize our online customer acquisition, and revenue growth.

Reporting to the Senior Director, Consumer Marketing, you'll work closely with the wider global team to deliver your campaigns. You will champion customer experience in everything you do, proactively identifying ways to improve customer journeys and response rates across various online channels. Along the way, you'll work with a variety of internal and external stakeholders as you help us achieve our goals

What you'll be doing...

    • Monitor and analyze the performance of digital marketing campaigns. Use data to refine strategies, track key performance indicators, and report on campaign success.
    • Work closely with the marketing team and design professionals to ensure marketing efforts align with the company's vision and objectives.
    • Collaborate with internal digital teams to plan and execute all digital marketing; email, social media, paid search, website display campaigns.
    • Plan and create offers across all digital channels including Instagram, Facebook, LinkedIn, Pinterest and YouTube.
    • Develop seasonal marketing plans for assigned campaigns in coordination with marketing program managers and key stakeholders.
    • Measure and report performance to the Senior Director of all digital marketing campaigns and assess against goals.
    • Identify trends and insights and optimize spend and performance based on the insights.
    • Brainstorm new and creative growth strategies
    • Plan, execute, and measure experiments and conversion tests and create landing pages to optimize user experience.
    • Monitor and report KPIs and success metrics (such as engagement, leads, conversions, and ROI) to measure the effectiveness of campaign activities/tactics and demonstrate the impact Marketing Campaigns have on business goals
    • Collaborate with agencies and other vendor partners.
    • Designing, building, and maintaining analytic spreadsheets/reporting
    • Assign and manage budgets and ensure budgets are properly pacing and managed throughout the campaign
    • Tracking cost, measuring performance of campaigns, monitoring budget distribution
    • Leverage strong experience in optimizing digital marketing campaigns, websites, email marketing, social media marketing

Experience that will put you ahead of the curve...

    • 5+ years experience in digital marketing with a track record of successful campaigns.
    • Proven working experience in digital marketing.
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
    • Solid knowledge of analytics tools (e.g., Google Analytics)
    • Strong analytical skills and data-driven thinking and use of excel.
    • Excellent written and verbal communication skills.
    • Exceptional project management and organizational skills
    • Highly collaborative and comfortable working cross-functionally to execute on a wide variety of initiatives.
    • Experience managing performance marketing budgets, assessing cost/benefit of all activity.
    • Project management acumen and communication skills, capable of collaborating with people across teams and at different levels.
    • Ability to manage priorities, juggle competing deadlines and work on multiple projects in a fast paced environment.
    • Experience managing internal partners and external agencies, as well as creative and design teams.

What's in it for you...

We have a number of awesome perks available to our staff. We offer huge opportunities to learn and develop, whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues. We have a fantastic culture where we really do care about our people and want everyone to succeed. Varied roles mean you're not pigeonholed into one finite area but get the opportunity to develop a wide range of skills and experience.

Additional benefits include health Insurance; ranging from medical to dental and even vision care,

401k match and monthly munchies, bagel Fridays, fresh fruit & snacks and coffee and tea on tap.

And to top it all off, not only do we offer unlimited holiday because we trust you to manage your workload and time but we also offer a share in our success whereby every colleague is eligible to join our profit pool bonus scheme - if Future hits their performance targets all colleagues may receive a bonus.

Internal job family level P4

Please note, the salary range for this position is $90,000-$120,000

This is a Hybrid role from our New York office, working three days from the office, two from home.

Who are we...

We're Future. We're 3000+ colleagues over 250+ brands speaking to 400 million people every month across the globe through websites, events and magazines. We've got ambitious plans that build on our growth momentum and unlock new opportunities and we're looking for talented people who want to be a part of it.

Our Future, Our Responsibility - Inclusion and Diversity at Future

We have a voice and we're going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We're an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.