|February 9, 2024
|Murrells Inlet, SC
Join Team Tidelands and help people live better lives through better health!
Position Summary: In support of the health system's strategic initiatives and at the direction of the vice president of marketing and communications, the digital marketing director builds a digital marketing roadmap for the organization, leading and implementing digital marketing strategy to achieve business objectives. He/she works to build brand awareness and drive engagement and conversions, managing a complex ecosystem of channels that includes corporate websites, organic and paid search, CRM, paid display and more. The digital director works with the director of marketing and communications to develop effective digital campaigns to advance the organization. The digital director must stay up-to-date with the latest technology and best practices, continually enhancing and refining Tidelands Health digital channels to improve engagement. Must measure KPIs and report ROI on digital marketing efforts.
-Minimum seven years' experience developing and implementing digital marketing strategies.
-Experience in a health care setting strongly preferred.
-In-depth knowledge of a broad array of digital marketing channels required.
-Hands-on experience with SEO/SEM, Google Analytics and CRM required.
-Experience managing online listings and reviews required.
-Proven experience in developing and managing websites and varied content management systems required.
-Bachelor's degree in marketing, digital technologies or a related field required. Master's degree preferred.
-Exemplary leadership and project management skills with the ability to prioritize and implement multiple projects simultaneously.
-Ability to work under pressure in a fast-paced environment and to respond to unexpected opportunities and challenges.
-Must have a strong track record of critical thinking, problem solving and complex analysis.
-Demonstrated strong written and verbal skills. Knowledge of AP Style preferred.
-Demonstrated ability to manage multiple accounts and clients, working within budgeting and scheduling requirement.
Physical Requirements: Light Physical Agility Test (PAT) Rating
While performing the duties of this job, the employee is frequently (activity or condition exists from 1/3 to 2/3 of the time) required to stand, sit, and walk; frequently to use hands, fingers; and frequently to talk or hear. The employee must exert up to 15 pounds of force occasionally (activity or condition exists up to 1/3 of the time), and/or up to 5 pounds of force frequently, and/or a negligible amount of force constantly to move objects.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Tidelands Health is an equal opportunity employer (EOE). Tidelands Health does not discriminate against employees or applicants for employment on the basis of race, color, creed, religion, age, national origin, disability, marital status, veteran status, gender, genetic information, familial status, or any other legally protected status.