Digital Marketing Director

at Blue Signal
Published December 26, 2023
Location New York, NY
Category Default  
Job Type Full-time  


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At the forefront of the financial services industry, our client stands as a beacon of innovation and excellence, renowned for their cutting-edge investment strategies and unparalleled commitment to client service. They are actively seeking a Digital Marketing Director to spearhead their e-commerce and digital marketing initiatives. In this role, you will be responsible for developing and executing innovative digital strategies that enhance the firm's online presence and drive customer engagement.The ideal candidate will be a dynamic marketer with a flair for creativity and a strong understanding of digital platforms. Your expertise will be instrumental in managing digital campaigns, analyzing marketing performance, and optimizing customer engagement strategies across various channels, including social media, email, and web platforms.

This Role Offers:

  • Competitive compensation package, complemented by a comprehensive set of benefits.
  • Role within a revered institution known for its commitment to innovation and client-centric approach.
  • Supportive environment that values teamwork, diversity, and individual contributions.
  • Access to state-of-the-art resources and tools, ensuring you're equipped with everything needed to excel.
  • Opportunity to play a pivotal role in steering the business trajectory and influencing day-to-day dynamics at a company where your impact is visible and valued.


  • Develop and execute integrated digital marketing campaigns across various platforms, including websites, mobile apps, and social media.
  • Utilize analytics tools like Google Analytics to monitor campaign performance and make data-driven decisions.
  • Lead content strategy for digital platforms, including crafting email newsletters, educational content, and managing social media.
  • Collaborate with external agencies and partners to align marketing efforts and maximize reach.
  • Stay updated on emerging digital trends and technologies, identifying opportunities for growth and experimentation.
  • Manage and optimize customer relationship management (CRM) systems to enhance marketing automation and personalization.
  • Contribute to the strategy for new product launches and promotional activities.
  • Foster a culture of innovation, continuously exploring new marketing channels and techniques.

Skill Set:

  • 7+ years of experience in digital marketing, preferably in the financial services sector.
  • Bachelor's degree in marketing, communications, business, or related field.
  • Demonstrated experience in managing e-commerce marketing initiatives and digital campaigns.
  • Proficiency in using CRM and digital marketing tools such as HubSpot, Salesforce, or similar platforms.
  • Strong analytical skills with experience in leveraging data to drive marketing decisions.
  • Exceptional project management and organizational abilities, capable of handling multiple priorities.
  • Excellent communication skills, both written and verbal.
  • A creative and strategic mindset, with a passion for staying ahead of digital marketing trends.

About Blue Signal:Blue Signal is an award-winning, executive search firm specializing in marketing recruiting. Our marketing recruiters place qualified candidates in digital marketing, branding, product marketing, and marketing communications roles nationwide. Learn more at