Digital Marketing Director

at Insight Global
Published December 20, 2023
Location Lincolnshire, IL
Category Default  
Job Type Full-time  


Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

Plan and support strategy for all SEM, database marketing, email, social media, and display advertising campaigns.

Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

Communicate with business owners

Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

Identify trends, insights, and optimize spend and performance based on the insights.

Brainstorm new and creative growth strategies through digital marketing.

Collaborate with internal teams to create landing pages and optimize user experience.

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Identify critical conversion points and drop off points and optimizes user funnels.

Complete digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

Maintain digital marketing staff by recruiting, selecting, orienting, and training employees.

Maintain digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.

Develop digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

5+ years of proven digital marketing success and team lead experience

High level knowledge in the following: Google Ads/Microsoft Ads/SA 360/Campaign Manager/Google Analytics 360/Data Studio/Facebook Ads/Email Marketing

Must be self-motivated team player, professional, detail orientated, and possess excellent oral and written communication skills.

Well-versed in performance marketing, conversion, and online customer acquisition