Job Overview:

Integrated Life Choices is seeking a dynamic and experienced Digital Marketing Director to lead our digital marketing strategies and initiatives. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our services and enhance our brand awareness within the digital space.

Key Responsibilities:

• Develop and implement digital marketing strategies: Create comprehensive digital marketing strategies that align with our organization's goals, target audience, and budget.
• Manage digital marketing campaigns: Oversee all aspects of digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising campaigns.
• Analytics and Reporting: Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Analyze key metrics and tweak strategy as needed.
• Content Strategy: Oversee content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology.
• Stakeholder Engagement: Collaborate with internal teams to create landing pages and optimize user experience. Work with various content teams to drive traffic and engagement.
• Budget Management: Manage the digital marketing budget and allocate funds wisely.
• Brand Management: Enhance brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
• Innovative Trends: Stay up-to-date with digital technology developments and suggest new technologies and platforms to enhance our digital marketing efforts.

Requirements

Qualifications:

• Bachelor's degree in Marketing or relevant field.
• A minimum of 5 years of experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is preferred.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Excellent communication and interpersonal skills.

ILC's Core Values:

Dedication - We are determined to provide the best person-centered supports to meet people's needs throughout their lives.

Integrity - We create unique supports to meet each person's needs.

Support - We encourage people to live a fulfilling life through independence and self-advocacy.

Innovation - We act ethically and honestly without compromising the truth.

Professionalism - We are a qualified team that is equipped to support people with respect and dignity.

ILC's Diversity, Equity, and Inclusion (DE&I) Statement:

At ILC, we want to lead in INNOVATION at leveling the playing field - for everyone: no matter who you are, where you're from, or who you love. We SUPPORT and believe that you should be you. Be who you want to be. Be your best self. Be human. We value INTEGRITY and will represent what is right. We will acknowledge the truth. We will always be DEDICATED to being better. We will listen and we will be PROFESSIONAL, but we won't be silent.

ILC is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, ethnicity, religion, gender, gender identity, sexual orientation, national origin, disability, age, citizenship, marital status, or any other characteristic protected by law. We are committed to creating an inclusive and welcoming workplace for all.

Salary Description

$75,000-$85,000