Digital Marketing Director

at GBI
Published December 12, 2023
Location Burlington, VT
Category Default  
Job Type Full-time  

Description

Who we are:

Founded in 2009, GBI (https://gbi.co) is a rapidly growing fintech company, building groundbreaking technology at the intersection of alternative assets, including cryptocurrencies and precious metals. Our software is already deeply integrated into the world’s top wealth managers and powers retail applications around the globe.

GBI’s core platform currently allows clients to buy, sell, and store precious metals and digital currencies within their existing accounts and trading systems. An innovative combination of a global over-the-counter marketplace and a storage/logistics network allows wealth managers and institutional investors to work with these alternative investments as native asset classes, maintaining assets under management, growing client assets and relationships.

GBI is expanding its mission to include other alternative investment classes, both traditional (e.g., private markets, private credit, etc.) and new form (e.g., NFTs, wine, etc.). For this we need to have the best team on the planet focused on the most impactful solutions, this is where you come in!

Who we are looking for:

We are seeking an experienced digital marketer to support the development, execution, and optimization of digital marketing strategies for our direct-to-consumer precious metals brands: hardassetsalliance.com and goldsilver.com.

This key creative, analytical, and business role will manage integrated marketing projects including paid media acquisition campaigns, digital content and engagement, new product launches, lifecycle automation, and more.

You will work to enhance brand awareness, engagement, and conversion using our audience of 1.5+ million social followers (including 100M+ YouTube views), email lists, and both new and regularly returning web traffic. As well as discover new audiences using paid media, SEO, ASO, video search, and A.I. and more.

You will collaborate with creative (writers, media personalities, designers), product, and technology and be responsible for:

  • Managing Digital Brand and Product Marketing: Oversee the creation and execution of digital campaigns and initiatives across many channels and platforms including: ecommerce sites, mobile apps, email lists, online conferences, SEO/SEM, social media, PPC/Display advertising, and more.
  • Performance Tracking: Monitor key online marketing metrics to track the success of marketing efforts using tools including Google Analytics, HubSpot, and more to report on results and recommend experiments or strategy enhancements.
  • Optimization: Identify customer behavioral trends and usage, direct marketing team energy based on these insights, and assess against goals (ROI and KPIs).
  • Content Strategy: Create and manage content strategy for our digital platforms, which includes email newsletters, education content and SEO content, and social media (including video and podcasts).
  • Vendor management and collaboration: Work with agencies and other partners to coordinate marketing, advertising, and promotional activities.
  • Market Research and Strategy: Stay current with emerging digital trends and technologies, competitor products/services, and market conditions. You’ll have the freedom to experiment with established channels as well as find and test new ones.

The ideal candidate should have 5-7 years professional experience. Direct financial experience is not a requirement, but we are looking for candidates with ecommerce marketing experience.

As our firm and marketing team continues to grow, there is ample room to grow this role in either the creative, leadership, or technical directions.

Experience and skills you will bring to the team:

  • 3+ years’ experience using CDP/CRM automation platforms (HubSpot, Segment, Klayvio, ZenDesk, etc.)
  • Very comfortable with technology and martech apps (landing page builders, chatbots, modals, push, etc.)
  • Suited to working on multiple projects concurrently
  • Extremely attentive to detail, well organized, and on top of deliverables
  • Excellent communicator overall, both written and verbal
  • Empathize and understand customers’ motivations
  • Able to maintain and hold others to a high standard of execution

What you’ll get:

  • Opportunity for career growth in a rapidly growing financial media/products company as well as professional development
  • Ability to work hybrid
  • Direct influence on the course of the business and day-to-day operations
  • Competitive salary and benefits including bonus plan, medical and dental insurance, 401k, and more.
  • Unlimited paid time off (PTO)

This is a hybrid position based in the Burlington, Vermont metro area.

Salary range for this position is $99,000 to $130,000, depending on experience.