Digital Marketing Director

at The Hunter Group Associates
Published December 10, 2023
Location Chicago, IL
Category Default  
Job Type Full-time  


We are looking for a hands on Digital Marketing Director for a national, growing restaurant group. The tech savvy and analytical candidate would have the ability to work remotely from home while being a detrimental part of the company's growth.

Principal Accountabilities:

• Develop and execute industry-leading strategy and execution of digital channel marketing, including SEO/SEM, digital media, retargeting, content distribution, proximity/local marketing, and mobile to grow sales

• Define key metrics and measurements of success, monitoring for effective and efficient delivery/ROI.

• Partnership and collaboration with cross-functional lead(s) on the development and delivery of consumer-insights and analytics; prioritize and rollout program enhancements for digital, mobile, paid media, etc.

• Lead the strategy, development, and execution of omni-channel email marketing and CRM initiatives to optimize acquisition, retention, win-back, and personalization strategies

• Budget management to ensure that

dollars are allocated and spent effectively and within budget parameters; responsible for maintaining these budgets throughout the year, balancing expenditures and profitability expectations

• Oversee the development, execution, and analysis of campaigns, including promotional management and communication, database segmentation, behavior-based, and triggered messaging, and performance analysis

• Oversee the innovative use of technology to enhance communication, brand reputation, brand experience, and drive action in support of business objectives

• Lead the development of overall best-in-class online strategies and content management of all digital assets (website, micro-sites, SEO, etc.) to deliver a seamless customer experience

• Use data-backed measurement and analysis to constantly test, refine, and scale campaigns to increase loyalty enrollment, online transactions, and total restaurant sales

• Manage the relationship with external e-commerce (gift card & online ordering) and 3PD partners to ensure goals and objectives are met and teams are working effectively together to drive growth

• Analyze data and trends surrounding online ordering and supporting the program's marketing strategy with multi-layered plans (digital/mobile) and programs to achieve maximum profit/growth

• Own strategy for including feature roadmap, content, landing pages for campaigns and SEO

This is a hands on role which consist of time management and working independently.

• Provide guidance to the executive team and board of directors on strategy and vision for future development of digital ecosystem


• Bachelor's degree in marketing, Business, or a related field (Master's degree preferred)

• Minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role

• Proven track record of successful digital marketing campaigns, driving business growth and engagement

• Strong analytical skills and experience with data-driven decision-making

• Experience leading a team of employees with the skills to foster decision-making, coaching, mentoring, and development

• Passion and experience for building best-in-class customer experiences and driving customer loyalty. Strong understanding of database and segmentation marketing

• Strong analytical skills and ability to interpret and communicate key findings to executive team in a clear and concise manner

• Experience working with cross-functional teams including Creative, Brand, IT, Finance, Operations and Training, as well as agency/vendors/consultants.

Experience in hospitality, retail, or restaurant industries is preferred