Digital Marketing Director

at State of California
Published December 8, 2023
Location Sacramento, CA
Category Default  
Job Type Full-time  


The Department of Financial Protection and Innovation is recruiting for one (1), Permanent, Full-time Digital Marketing Director position within the Office of Public Affairs. This position may be primarily remote or located in any of the DFPI's five office locations. This recruitment may be used to fill subsequent vacancies of these positions within the next 180 days.

Under the general direction of the Deputy Commissioner of Public Affairs, the Digital Marketing Director works to advance responsible innovation and consumer protection across the financial services sector in California. The incumbent works closely with senior leadership, divisions and subject matter experts to effectively communicate with a multilingual, diverse audience through an array of digital channels, platforms, applications and devices to advance a wide range of outreach and education activities, digital engagement strategies, and campaigns.

You will find additional information about the job in the Duty Statement .

Working Conditions

  • The Sacramento office is located in north Natomas. The Natomas office offers FREE PARKING , is easily accessible from INTERSTATES 5 and 80, and is also close to various dining and shopping choices in the Natomas area.
  • The San Francisco office is located in the heart of the financial district within walking distance to BART and restaurants.
  • The Los Angeles office is located in the heart of the downtown financial district within walking distance to restaurants, transit, multiple parking options.
  • The San Diego office is located in the heart of Mission Valley, within walking distance to many shops and restaurants.

Minimum Requirements You will find the Minimum Requirements in the Class Specification.


Additional Documents

  • Job Application Package Checklist
  • Duty Statement

Position Details Job Code #:

Position #(s):

Working Title:
Digital Marketing Director

INFORMATION OFFICER II $6,862.00 - $8,527.00
Retroactive salary increases are pending for SEIU Bargaining
units, and are not reflected in the posted pay scales.

# of Positions:

Work Location:
United States


Job Type:
Permanent, Full Time

Department Information
The Department of Financial Protection and Innovation (DFPI) protects consumers and oversees financial service providers and products. The DFPI supervises the operations of state-licensed financial institutions, including banks, credit unions and money transmitters. Additionally, the DFPI licenses and regulates a variety of financial service providers, including securities brokers and dealers, investment advisers, payday lenders and other consumer finance lenders. The DFPI offers benefit packages, competitive salary, a robust training program and opportunities for advancement .

Department Website:

Special Requirements

  • The position(s) require(s) a Background Investigation be cleared prior to being hired.
  • You are encouraged to apply electronically through your CalCareers account.
  • If applying with a hard copy application, please reference "JC-404551/RPA# OPA 24-126" in the Job Title section of your State application in order to be considered for this vacancy.
  • Hard copy applications not received or postmarked by 5:00 pm on the final filing date will not be accepted.
  • Emailed and faxed applications will not be accepted.

We may consider a Training & Development assignment (if applicable).

Prior to employment with the Department of Financial Protection and Innovation, a background/fingerprint check will be conducted for the purpose of obtaining criminal history through the Department of Justice. In addition, other available sources of background information may be reviewed prior to appointment.

Please see the attached Class Specification. All applicants must meet the minimum qualifications for the classification they are applying for. Minimum qualifications (MQ's) will be verified prior to interview and/or appointment. If it is determined an applicant does not meet the MQ's of the classification, the applicant will not be considered and may be withheld from the eligible list.

Application Instructions
Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.
Final Filing Date: 1/10/2024
Who May Apply
Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available). SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply.

Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process. Applicants must meet the Minimum Qualifications stated in the Classification Specification(s).

How To Apply
Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at When submitting your application in hard copy, a completed copy of the Application Package listing must be included. If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:

Address for Mailing Application Packages

You may submit your application and any applicable or required documents to:

Department of Financial Protection and Innovation
Attn: Vanessa Slade
Human Resources Office
2101 Arena Blvd.
Sacramento , CA 95834

Address for Drop-Off Application Packages

You may drop off your application and any applicable or required documents at:

Department of Financial Protection and Innovation
Vanessa Slade
Human Resources Office
2101 Arena Blvd.
Sacramento , CA 95834

08:00 AM - 05:00 PM

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

  • Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
  • Resume is required and must be included.
  • Statement of Qualifications -
    A Statement of Qualifications (SOQ) is required for this position according to the instructions provided. Application packages received without an SOQ as described will not be considered. Please see the Statement of Qualifications Instructions below for specific instructions regarding your SOQ response. Resumes, cover letters, and/or other documents do not take the place of this requirement.
  • Other - Please provide up to 3 samples of your digital marketing campaign experience. Applications that do not include at least 1 sample will be rejected.

Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.

Desirable Qualifications In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:

  • Experience developing multichannel digital campaigns to reach and engage a diverse set of constituents, including industry and consumers.
  • Experience leading and executing content strategy across organic and paid social media, websites, email marketing, and other digital channels.
  • Strong analytical capabilities and experience developing data-driven marketing and engagement strategies.
  • Strong writing skills, including the ability convey technically complex information in plain language.
  • A self-starter that can manage long term projects through identifying tasks, tracking progress and making necessary adjustments.
  • Ability to handle rapidly changing priorities while demonstrating leadership ability.

State employees may be eligible for health, dental, vision and leave benefits, as well as retirement programs and other benefits. Benefit eligibility may depend on length of service and may be subject to collective bargaining agreements, which are contracts negotiated between the State of California and employee organizations that define employees' wages, hours and conditions of employment. Other possible benefits include:

  • Alternate Work Schedules
  • Telework
  • Reimbursement Accounts

Benefit information can be found on the CalHR website and the CalPERS website.

Contact Information
The Human Resources Contact is available to answer questions regarding the position or application process.
Department Website:
Human Resources Contact:
Vanessa Slade
(916) 495-5735
[Click Here to Email Your Resumé]

Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the Department's EEO Office.
EEO Contact:
Angelina Endsley
(916) 576-4938
[Click Here to Email Your Resumé]
California Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.

Statement of Qualifications Instructions
The Statement of Qualifications (SOQ) must be no more than two pages in length. Please use 12-point font, one-inch margins, and include your first and last name. Applications that do not include a SOQ response or responses that doesn't directly answer all of the questions below, will be rejected. Resumes and cover letters do not take the place of a SOQ.

Describe your knowledge of and experience with:
1. Creating and managing digital campaigns that increase public awareness and education and grow an organization's audiences across multiple channels.

2. Telling complex data stories through multimedia and images to help educate and inform the public.

3. Developing content strategy - examples that illustrate your approach and outcomes.

Equal Opportunity Employer
The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.

It is an objective of the State of California to achieve a drug-free work place. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.