Digital Marketing Director
Published | December 2, 2023 |
Location | New York, NY |
Category | Default |
Job Type | Full-time |
Description
Digital Marketing Director job description:
Location: New York
Job Type: Full-time
Work Location: Queens
Digital Marketing Director (Hybrid if needed but Open to Remote for the right candidate)
We are looking for a qualified Digital Marketing Director to take the lead in developing successful, long-term digital marketing strategies for our wellness companies, Valhalla Vitality and Valhalla MS.
As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with our COO, web developers, sales team, and marketing specialists to ensure consistency and creativity through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
Duties:
- Build our digital marketing roadmap each year
- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency and updated info about services, discounts, new products and events, etc.
- You should be proficient in managing social media accounts, writing content, have some graphic design skills, and able to communicate directives clearly to other staff
- Measure ROI and KPIs and prepare budget
- Develop specific campaigns for our internal companies, and tailored to the budget and sales needs of each of our healthcare clients, to create and maintain high levels of customer interaction
- Oversee our social media accounts including several online influencers that we partner with
- Supervise other marketing staff to process invoices from influencers and other vendors, and maintain standards for recording and reporting
- Manage and improve online content to establish growth in traffic, considering SEO and Google Analytics
- Forecast sales performance trends and act proactively to increase our market segment
- Motivate digital marketing team to achieve goals
- Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments
Experience:
- Proven work experience as a Digital marketing director
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Strong understanding of how all current digital marketing channels function
- Solid knowledge of online marketing tools and best practices
- Hands on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design (we have a team of web developers for web support, graphics, and other templates)
- Excellent analytical and project management skills
- Strong team management and communication (written and verbal) skills
- BS degree in Marketing, Digital technologies, or relevant field (Master’s strongly preferred)
If you are a highly skilled Digital Marketing Manager looking for an exciting opportunity to work with a rapidly expanding wellness company in the weight loss, hormonal therapy, and peptides industries, we’d love to talk to you! We are a valued management organization in the Far Rockaway community, and are very enthusiastic about creating a larger online footprint to link important wellness therapies and providers with valued customers. Join our dynamic team and contribute to the success of our organization. Apply now!
Job Type: Full-time
Salary: Negotiable based on experience
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Compensation package:
- Yearly pay
Experience level:
- 10 years
Schedule:
- 8-hour shift, Monday to Friday
Experience:
- Digital marketing manager: 5 years (Preferred)
- Working with cross-functional teams including sales, web design, social media influencers: 5 years (Preferred)
Work Location: Remote