Digital Marketing Jobs - Digital Marketing & Data Specialist, 15134

at The Creative Group
Location Riviera Beach, FL
Date Posted November 13, 2019
Category Default
Job Type Full-time

Description

Ref ID: 01020-9502297553

Classification: Digital Marketing & Data Specialist

Compensation: $55000.00 to $75000.00 yearly

Looking for a Digital Marketer professional with in-depth experience analyzing data and marketing campaigns. This individual will help us research and identify ways to build our brand and acquire new subscribers and leads.

This is a blend of Digital Marketing and data analysis for marketing campaigns - This isn't a Data Analyst role.

Responsibilities:

* Tracking advertising costs
* Research consumer behavior and and exploring market trends and opportunities
* Experience with offline and online marketing campaigns and be comfortable with processing and analyzing marketing data, writing detailed reports on findings, identifying new markets, and advising on tactics, trends and opportunities
* Ensure wise spending of marketing budget
* Efficiently target audiences and grow business through successful campaigns
* Analyze internal and external sales funnels
* Report on marketing KPIs such as leads, conversion rates, ROI, website traffic and social media engagement
* Track email campaign metrics (open rates, click-through rates, split test results, resulting sales)
* Maintain spreadsheets and dashboards