Digital Marketing Copywriter

at Dollar Tree Stores
Published August 26, 2022
Location Chesapeake, VA
Category Default  
Job Type Full-time  


Family Dollar is currently seeking a full-time Marketing Copywriter & Coordinator to join our creative, innovative digital marketing team! The ideal candidate will be an experienced, professional copywriter with superior proofreading and grammar skills, and a passion for developing customer-centric content.

In our fast-paced environment, the Marketing Copywriter & Coordinator is responsible for writing and editing a variety of copy styles: marketing/promotional, informational, technical, product-related, and more. With creativity and great attention to detail, he/she must write clear, accurate, and engaging copy for marketing channels, including, but not limited to: web, social media, email marketing, push messages, and more.

The ideal candidate:

  • Is a self-starter who drives for results and has a proven record of delivering promised results
  • Is passionate about creating an engaging customer experience through creative copywriting
  • Has strong interpersonal communication skills and is able to develop and maintain cross-functional and cross-departmental partnerships
  • Thrives in a collaborative environment and is open to feedback
  • Enjoys exciting opportunities and marketing challenges, and takes initiative to identify and recommend solutions to challenges encountered
  • Is responsible for understanding and effectively writing in alignment with the brand voice across all marketing vehicles, ensuring accuracy and maintaining consistent editorial standards and guidelines
  • Has experience in content strategies, marketing concepts, and marketing analytics
  • Has a working knowledge of web accessibility as it relates to copywriting
  • Is… most importantly, a team player!

Principal Duties and Responsibilities

  • Write/edit creative, targeted copy for emails, websites, social media, content pages, push messages, and more
  • Write/edit copy for informational/technical projects to enhance the user experience online
  • Write clear, accurate, and engaging copy for products online, as needed
  • Interpret marketing conceptualizations and produce copy that achieves the project goal
  • Develop/maintain a clear and consistent brand voice across all written communication
  • Work collaboratively to ensure on-page content is maximized for search engines, and content campaigns are executed based upon strategic keyword research
  • Test marketing campaigns pre-launch to ensure accuracy, consistency, and proper linking
  • Ensure accuracy of all copy execution through focused proofreading as the “last set of eyes” before marketing campaigns are launched in branded channels
  • Use department’s Digital Asset Management (DAM) Tool to access and leverage product attributes such as descriptions and photos

Minimum Requirements/Qualifications

  • Bachelor’s degree in English, Journalism, Communications, Marketing, or related field
  • 3-5 years professional copywriting experience in consumer goods and/or marketing
  • Experience with a Digital Asset Management Tool and/or Content Management System
  • Proficient in Microsoft Word and Excel
  • Excellent written command of the English language and grammar
  • Ability to grasp and understand website tonality
  • Working knowledge of search engine optimization and keyword research/writing
  • Well organized with extreme attention to detail
  • Ability to work in a fast-paced, high-performance environment with tight deadlines
  • Proven ability to work both independently and collaboratively in a team environment
  • Possess a professional and positive attitude

Desired Qualifications

  • Working knowledge of Adobe InDesign and Photoshop
  • Additional 1-2 years of experience in a marketing support role
  • Experience with social media copywriting and best practices
  • Working knowledge of HTML and Dreamweaver
  • Experience in store signage, print marketing, or CPG partnerships