Digital Marketing Coordinator

at University of Utah
Published February 29, 2024
Location Salt Lake City, UT
Category Default  
Job Type Full-time  



Open Date 02/27/2024

Requisition Number PRN37811B

Job Title Public Relations Associate

Working Title Digital Marketing Coordinator

Job Grade D

FLSA Code Administrative

Patient Sensitive Job Code? No

Standard Hours per Week 40

Full Time or Part Time? Full Time

Shift Day

Work Schedule Summary

This is a benefits-eligible position. 40 hours per week. Schedule may be flexible, but hours must be worked between 8 am and 5 pm Monday-Friday. This position is eligible for telecommuting.

VP Area President

Department 00334 - PBS Utah

Location Campus

City Salt Lake City, UT

Type of Recruitment External Posting

Pay Rate Range $42,000 - $49,000 DOE

Close Date

Open Until Filled Yes

Job Summary

As a part of PBS UTAH’s dynamic Marketing Department, the Digital Marketing Coordinator will oversee all PBS UTAH social media properties, compose, copy edit and proofread social media posts and web content several times daily, monitor social media trends for PBS UTAH and affiliate pages, and track effectiveness of all campaigns. They will also assist in the creation of video and other digital content, as well as the implementation of digital marketing campaigns. The Digital Marketing Coordinator will work with several internal departments and converse with viewers who contact PBS UTAH by social media, responding in a polite and timely manner that is consistent with brand voice. This position reports to the Director of Marketing.


PBS Utah is Utah’s PBS station, providing the state with access to exceptional content that entertains, informs, and enriches viewers. PBS Utah airs PBS programming, plus award-winning, locally produced documentaries and series. PBS Utah stands as one of the premier public television stations in the country. We are dedicated to serving the entire Utah community through high-quality and award-winning local productions, K-12 educational programs, and community engagement. PBS Utah provides Utah and the surrounding areas with relevant and compelling programming and services while upholding our core values of Innovation, Inclusion, Education, Independence, and Integrity. ( )

The ideal candidate should align with the core values of PBS Utah and possess an understanding of the diverse perspectives and experiences within our community, enhancing mutual understanding and collaboration.


Social Media

  1. Manage PBS UTAH’s social media accounts: Facebook, Instagram, YouTube, Pinterest, etc.
  2. Compose social media copy and content; schedule and coordinate posts in a timely manner
  3. Meet and collaborate with internal departments (Programming, Education, Community Engagement, Production) to meet each department’s social media needs, and to coordinate the distribution of digital content
  4. Create monthly, weekly and quarterly reports for Marketing Department
  5. Monitor social media and new media trends & best practices

Digital Marketing

  1. Work with Marketing team to determine strategy for digital component of marketing campaigns for PBS UTAH’s local productions, PBS content and general station communications
  2. Implement digital advertising campaigns
  3. Maintain Google Ads accounts
  4. Monitor performance and create reports for digital marketing
  5. Work with Webmaster on SEO for PBS properties
  6. Track effectiveness of all campaigns, analyze performance and adjust campaigns as necessary to ensure effectiveness


  1. Assist in the production of video and other online content
  2. Assist in the conception, composition, design and implementation of online content
  3. Assist in the composition of PBS UTAH newsletters and other communication materials as needed
  4. Submit performance reports on digital/social campaigns for grant reporting

Other duties as assigned by Director of Marketing

Minimum Qualifications

Bachelor’s degree in Journalism, Public Relations, Mass Communications, English, Liberal Arts, or a related area, or equivalency (one year of education can be substituted for two years of related work experience) required.

Department Specific Qualification:

  • Professional experience running social media accounts (Facebook, Instagram, YouTube)
  • Hard-working and dependable, ability to manage multiple projects, set priorities, and meet deadlines
  • Excellent written and verbal communication skills, including outstanding grammar, writing, editing, and proofreading skills
  • Self-motivated with strong interpersonal skills and commitment to working collaboratively with Marketing Department and other internal departments
  • Detail-oriented and well organized
  • Work nights or weekends as necessary to attend events and activities


  • Previous experience working in a digital marketing role for television or radio a plus, but not essential
  • Experience with content marketing and SEO
  • Experience with Google Ads, Google Analytics, YouTube
  • Basic graphic design knowledge preferred (using Adobe Creative Suite)
  • Basic video editing knowledge (Adobe Premiere, Spark, Rush)
  • Demonstrated communication skills; ability to build trust and understand various perspectives within their team and the community
  • Ability to write and speak fluently in a second language is advantageous

Type Benefited Staff

Special Instructions Summary

Additional Information

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.

All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action ( OEO /AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at:

Online reports may be submitted at This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.