Position: Digital Marketing Coordinator

About the role:

The Digital Marketing Coordinator will be responsible for helping to lead DecoArt's digital communication efforts. In this position, you will strategically develop and expand the team's external audience engagement as well as use digital channels to develop and expand the company's digital influence to build brand awareness and increase engagement. You will generate digital activity that supports business development and expands artist relationships. You will also partner with internal departments to develop and execute overarching digital plans.

Do you have what it takes?

We pride ourselves in being flexible, but there are some things we feel very strongly about. We are careful to select people for our team that have demonstrated excellence through their skills, character, and background. It takes talent and drive to meet the challenges of our rapidly evolving environment - and that's all the fun! Are you looking for new ways to raise the bar and don't blink at challenges? Do you want a fulfilling career that takes advantage of your talents? If so, then it's time to join DecoArt. Now is the time to be a part of something big!

What you will be doing:

• Assess use of social media and other communication channels to develop new concepts to expand, improve and enhance social media and digital marketing strategies.
• Utilize email marketing tools & analytic skills to develop cross-selling strategies; guide company on best practices for optimizing web & social media campaigns to meet marketing goals.
• Plan & execute communication programs.
• Analyze web data for trends and convert them into marketing strategies utilizing metrics, patterns and audience targeting.
• Generate digital analytics reports of all digital initiatives.
• Responsible for the day-to-day community management across all DecoArt social media channels, including Facebook, Instagram, YouTube, TikTok, and others as appropriate.
• Develop social media plans including content for the company; develop and test new social media strategies and programs.
• Use social media analytics and digital marketing key performance indicators to tailor and improve tactics for greater impact.
• Manage external influencer partnerships.

What you need:

• Bachelor's degree in Communications, Marketing or related field
• Minimum 3-5 of years of professional experience in social media planning, strategy and digital analytics for marketing division or agency required
• Experience in marketing concepts, social media engagement and development of digital marketing plans required
• Strong working knowledge of content management systems, processes
• Excellent written and verbal communication skills
• Must be highly analytical and have strong problem-solving skills
• Demonstrated experience in data analytics and social media expertise (YouTube, Facebook, Instagram etc.)
• Proven track record of having a successful online presence in social media for business purposes

What we offer:

• Competitive base salary
• Comprehensive benefit package including quality health insurance, vision, dental, disability and life insurance
• Traditional 401k plan and company match
• Paid time off including paid holidays
• A chance to learn with and from interesting and enthusiastic colleagues
• Collaborative workplace, which will challenge you and celebrate your work

Where you'll be: 220 Lexington Green, Suite 400, Lexington, KY 40503

• The candidate will be required to work onsite. This is not a remote or hybrid position.

What we'd like from you:

• A resume that illustrates why you are the right person for this role

Come and Be Inspired!

For 35 years DecoArt has inspired creativity. In our consumers we inspire the creativity to craft, decorate, and make. In our employees we inspire the creativity to innovate, problem solve, and get things done.

DecoArt is an Equal Opportunity/Affirmative Action Employer and committed to creating an inclusive employee experience for all. We welcome all qualified job seekers regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, genetic information, disability, or protected veteran status.

If you have a disability and believe you need a reasonable accommodation to apply for this position, email [Click Here to Email Your Resumé] with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.