Digital Marketing Coordinator

at Delta Defense
Published February 12, 2024
Location West Bend, WI
Category Default  
Job Type Full-time  


Are you ready for a career you can BELIEVE in?

  • Do you have a strong belief in the 2nd Amendment?
  • Do you support the natural-born right to armed self-defense?
  • Do you believe in the mission of the U.S. Concealed Carry Association (USCCA)?

Delta Defense, LLC is the private company that provides Marketing, Operations and Customer Service for the USCCA.

The USCCA helps responsible Americans avoid danger, save lives, and keep their families safe. Learn more about the USCCA at

Position Summary:

Are you seeking a new challenge? Perhaps you're just starting your digital marketing career and you're eager to advance your skills in a fast-growing company. If you have a passion for digital marketing, strong attention to detail, and excellent organizational skills, this could be the perfect opportunity for you!

As a Digital Marketing Coordinator at Delta Defense LLC, you'll provide critical support to our Marketing Department. You'll be instrumental in our efforts for lead generation and conversion, turning prospects into members. But that's not all, you'll also support our marketing automation campaigns for sales, member experience, store, and operations. You'll work closely with our digital experience, promotions, and marketing technology teams on day-to-day operations and tasks. Your role will be pivotal in ensuring our campaigns and tactics run smoothly and deliver results.

This is a unique opportunity to build a strong foundation in digital marketing. You'll gain exposure to many different components of the field, and over time, you may have the chance to focus on areas that interest you or align with your skillset. If you're a multitasker who thrives in a fast-paced environment, we'd love to hear from you. Together, we can leverage technology to drive our mission forward and make a real impact.

Essential Duties and Responsibilities:

  • Assist with the configuration, monitoring, and maintenance of cross-channel campaigns in our marketing automation tool, Braze. This includes audience segmentation and canvases.
  • Review and user-testing of prospect broadcast emails and webpages to ensure top-quality delivery, accurate design, and proper functionality.
  • Maintain documentation of marketing automation system configurations, and draft Standard Operating Procedures (SOPs).
  • Assist with promotion planning, communications, requests, and system configurations.
  • Diagnose, troubleshoot, and resolve campaign, program, or user data issues as directed.
  • Support campaigns with webpage creation, maintenance, and routing for quality assurance (QA) testing and validation.
  • Proactively monitor email deliverability and engagement, alerting stakeholders of any anomalies.
  • Set up and manage page vanity URLs, redirects, and URL shorteners to ensure accuracy.
  • Coordinate project requests, maintain status updates, and scheduling plans, as well as track parameters for measurement with various stakeholders.
  • Pilot new features and enforce adoption in how they can be leveraged for new, or existing, marketing programs to improve operational efficiency.
  • Maintain promotion documentation and keep promotional and marketing calendars up-to-date.

Required Skills/Experience:

  • Bachelor's degree in business, marketing or similar field. Equivalent years of experience in marketing automation, operational, or administrative roles considered.
  • Background in SaaS, e-commerce, or member subscription businesses preferred.
  • Strong organizational skills, attention to detail and follow-through. Experience in utilizing project management tools, preferably Clickup.
  • Exposure to landing page, content management, email software, analytics, or digital marketing or web platforms. (Preferably Braze, Unbounce, and Google Analytics.)
  • Command of digital marketing channels, objectives, and tracking requirements.
  • Demonstrates the Core Values of Delta Defense, LLC.

Why YOU should Work at Delta Defense!

  • We are a fun, fast-paced, and rewarding place to work and grow!
  • Nationally recognized in 2023 as a Newsweek Top 100 America's Most Loved Workplace.
  • Top Workplaces USA award in 2022!
  • Named on Inc. 5000 "Fastest Growing Private Companies" list 12 years in a row!
  • Milwaukee Journal Sentinel "Top Workplace" award 7 years in a row!
  • Milwaukee Business Journal "Best Place to Work" award 6 years in a row!

Benefits information can be reviewed at: