Digital Marketing Coordinator
Published | January 20, 2024 |
Location | East Brunswick, NJ |
Category | Default |
Job Type | Full-time |
Description
Looking to work at a firm with an unbeatable culture?
Withum is a forward-thinking, technology-driven advisory and accounting firm, helping clients to Be in a Position of Strength SM in today's modern business landscape. Withum empowers clients with innovative tools and solutions to address their accounting, tax, and overall business management needs. Withum is a place where talent thrives. We recruit only the best and brightest people, with a genuine passion for the business.
Withum is seeking a Digital Marketing Coordinator who is a data-driven professional and has a passion for digital marketing. This candidate will enter the Firm on the ground floor with plenty of room for advancement. The Digital Marketing Coordinator will be responsible for supporting the Digital Marketing Team through the development of campaign assets including web pages, emails, keyword optimization, paid ads and more.
This candidate should have hands-on experience with WordPress and marketing automation tools like Marketo as well as familiarity with paid advertising platforms, including Google, LinkedIn and Facebook. They will report to the Director of Digital Marketing and Digital Marketing Managers.
Withum's brand is a reflection of our people, our culture and our strength. Withum has become synonymous with teamwork and client service excellence. The cornerstone of our success can truly be accredited to the dedicated professionals who work here every day, whose mission is to help our clients grow and thrive - to be in a position of strength. But our commitment goes beyond our clients as we continue to live the Withum Way, promoting personal and professional growth for all team members, clients, and surrounding communities.
Responsibilities:
- Develop and optimize campaign assets including landing pages and email campaigns, and ensure consistency of layout throughout devices, including desktop, mobile and tablet
- Support Withum's paid ad strategy through building campaign audiences, ad assets and more.
- Daily utilization of marketing tools including WordPress, Marketo and Canva
- Work closely and collaborate with digital marketing and cross-functional teams
Requirements:
- 1-2 years of experience working in a similar digital marketing role
- Basic understanding of SEO fundamentals
- Hands-on experience with Marketing Automation and Digital Marketing platforms/tools
- Experience with WordPress
- Experience with Marketo or similar automation tool
- Experience with paid advertising platforms including Google and LinkedIn
- Basic understanding of HTML
- Experience with Canva or similar image editing tool
- Comfortable working in fast-paced, high-growth environment
The compensation for this position ranges from $50,000 - $60,000 in New York City. In addition to the base compensation, Withum offers a competitive benefits package and bonus program (for eligible roles) based on individual and firm performance. Final offer amounts are based on multiple factors such as the specific role, hiring location, as well as the individual's skills, experience and qualifications. For additional information on our benefits, visit our website at www.withum.com/careers/.
Withum will not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, height, weight, disability or because they are a protected veteran.
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