Digital Marketing Coordinator

at Armstrong Group
Published January 10, 2024
Location PA
Category Default  
Job Type Full-time  


Digital Marketing Coordinator page is loaded

Digital Marketing Coordinator

Apply locations Butler, Pennsylvania time type Full time posted on Posted 19 Days Ago job requisition id R-46

Position Summary

We are seeking a talented and motivated Digital Marketing Coordinator to join our dynamic Digital Marketing team. In this role, you will assist the Digital Marketing Manager in driving our digital marketing efforts to new heights. You will work closely with cross-functional teams to create, execute, and analyze digital marketing campaigns that enhance our brand presence, engage our audience, and drive business growth.

What Is In It For you:

  • Competitive salary and incentive plan
  • Opportunity for advancement
  • Attractive benefits package including medical, dental, vision, 401k and more, effective immediately upon hire
  • Free Company services such as Internet, video, and telephone. What’s even better is you can enjoy discounted services from our affiliate companies!
  • Paid time off & holidays

What You’ll Be Doing:

  • Analytics and Reporting: Tracking and analyzing the performance of digital marketing campaigns using tools like Google Analytics, social media insights, and email marketing analytics. Creating reports to assess the effectiveness of different marketing initiatives.
  • SEO and SEM: Assisting Digital Marketing Manager with search engine optimization (SEO) efforts by optimizing website content and conducting keyword research; Managing and monitoring pay-per-click (PPC) advertising campaigns through platforms like Google Ads.
  • UX/UI Design: Collaborate with the Digital UX Specialist and IT Development team to create user-friendly and aesthetically pleasing digital experiences across web and mobile platforms.
  • Digital Marketing Research and Accessibility Compliance: Assist the Digital Marketing Manager with conducting market research and staying up-to-date on industry trends and best practices as well as ensuring Armstrong’s web and mobile properties are in compliance with data privacy and accessibility laws and regulations.
  • Multi-Media Content Management and Creation: Collaborate with Digital Content Specialist and other members of Integrated Creative Marketing to assist in the management and development of visually compelling multimedia content that aligns with our digital marketing strategies for various online platforms such as websites, blogs, social media, and email marketing.
  • Cross-Functional Collaboration: Working closely with other Marketing and Product team members to ensure consistent branding and messaging across digital channels.
  • Other duties as assigned

What You’ll Need:

  • Bachelor’s degree preferred, or relevant experience
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, email marketing software, social media management tools)
  • Strong written and verbal communication skills
  • Analytical and data-driven mindset
  • Creativity and the ability to assist in developing engaging multi-media content
  • Knowledge of digital advertising platforms like Google Ads and Facebook Ads
  • Understanding of SEO principles and best practices
  • Project management skills and the ability to meet deadlines
  • Adaptability and a willingness to stay updated on industry trends and technology changes
  • Project management skills and the ability to meet deadlines
  • Adaptable, proactive, and eager to learn
  • Experience in Adobe Creative Suite
  • HTML, CSS, and jQuery skills a plus

Who We Are:

Armstrong Utilities, Inc. connected our first cable television customers in 1963, in Butler, Pennsylvania. Since that time, we have continued to keep pace with the technological advancements of this ever-changing industry. Our first customers received nine channels. Today, Armstrong offers consumers hundreds of viewing options, High Speed Internet service, telephone service and a variety of business products, all over our state-of-the-art broadband network. Throughout our more than 50 years in cable television, Armstrong has been a leader in innovation. Using fiber optics and advanced technology, our networks are designed to provide leading-edge services and high reliability. Armstrong has always relied on the great people who work for us. Nationally recognized for customer service excellence, their dedication to the customer has kept us a leader in the industry.

Armstrong is an Equal Opportunity Employer.

Who We Are
The Armstrong Group is a family owned and operated collection of diverse companies. What began in 1946 as Armstrong County Line Construction, founded by Jud L. Sedwick in Kittanning, PA, has now grown into an organization that encompasses multiple industries and employs over 2,400 individuals nationwide. Our brands include Armstrong Utilities, Guardian Protection, Armstrong Development, 4Front Solutions, Twin Pops, and Armstrong Comfort Solutions.

Armstrong is an Equal Opportunity Employer.

About Us

The Armstrong Group, a family owned and operated business, now employs over 2,000 people across the nation. The company continues to value strong relationships with its employees and close ties to the communities it serves.