Requisition No: 816243

Agency: Department of Lottery

Working Title: DIGITAL MARKETING COORDINATOR - 36000407

Position Number: 36000407

Salary: $42,000 - $45,000

Posting Closing Date: 01/25/2024

DIGITAL MARKETING COORDINATOR
FLORIDA DEPARTMENT OF THE LOTTERY - DIVISION OF MARKETING
*Open Competitive Opportunity*

AGENCY BENEFITS:

If hired, as employee of the Florida Lottery, you will be provided the benefits listed below:

• Approximately 97.5% of the premium for health insurance
  • Individual (~$8/month) or Family (~$30/month)
• 100% of the premium for individual or family dental insurance
• 100% of the premium for basic life insurance
• Employer contributions to the Pension Plan or Investment Plan; contribution levels will vary based upon Pay Plans.

GENERAL POSITION DESCRIPTION:

The Digital Marketing Coordinator is a support position managing a wide range of digital marketing activities to increase brand awareness. The primary function of this role is to support web content management for the Florida Lottery player facing website. This role is integral in the oversight of updating, correcting, and publishing content for the website in timely and accurate manner. This individual will report to the Digital Marketing Manager.

PREFERRED QUALIFICATIONS (not required):

• Education level - Bachelor's degree in marketing or another related field
• Experience in a relevant field is preferred (including internships)
• Excellent written and oral communication skills
• Proficiency in content management
• Some technical website management experience
• Proficient knowledge of digital marketing tactics
• Excellent time management skills, able to balance many projects at once
• Excellent teamwork skills; good communication and good listening skills
• Bilingual (English & Spanish) abilities are a plus
• Content Management and/or Adobe Experience Manager Certifications are a plus

ESSENTIAL DUTIES:

• Plays a key role in developing, editing, reviewing, and generating digital content for the website for internal and external use.
• Serves as lead on assigned tasks, with oversight by the Digital Marketing Manager.
• Consults with appropriate departments and managers to develop web programs and promotions that meet assigned marketing objectives.
• Assists in the day-to-day oversight and management of the digital website marketing budget, including but not limited to estimate review, tracking actuals to date, review and tracking of invoices, etc.
• Other job duties include using digital software, analyzing, and testing links, and ensuring compatibility across a range of devices.
• Regular review and oversight of the Florida Lottery player facing website, and Content Management System (CMS).
• Works with the Advertising team and assists on tasks they request help with.
• In partnership with the advertising team: Reviews and approves organic social media posts monthly.
• In partnership with the advertising team: Monitors social media accounts daily: reports scammers, checks to make sure players are having a positive experience, filters through inappropriate comments, etc.
• In partnership with the advertising team: Ensures the YouTube page is current with draws, advertising, and helps provide YouTube links as requested.
• Serves as backup to the Digital Marketing Manager on specific job duties.
• Each employee is expected to be knowledgeable of the Lottery's Responsible Gaming program, including the No Underage Play and Play Within Your Means messaging, and will ensure retailers and players are aware of the program and provided information, as necessary.
• Performs other duties requested by management.
• Attendance is an essential function of this position.

KNOWLEDGE, SKILLS, AND ABILITIES:

• Knowledge of Adobe Experience Manager (AEM). Proficiency in this system is a plus.
• Experience in web content management.
• Ability to establish and maintain working relationships with others.
• Ability to take direction and work both independently and in a team environment.
• Ability to plan, organize and coordinate work assignments.
• Ability to provide professional customer service to both internal and external customers, as well as collaborate to resolve issues.
• Skill in Microsoft Office (Word, PowerPoint, and Excel).
• Knowledge of the principles and techniques of effective communication, verbal and in written.
• Ability to research, analyze, and evaluate data.
• Ability to utilize problem-solving techniques.
• Ability to prepare correspondence and reports.

Agency-wide requirements for employment:

High School Diploma or equivalent (GED) required.

Successful passing of a criminal background check (state, local, and national) is required.

Maintains strict confidentiality of information learned while working with the Florida Lottery, whether learned through assigned duties or through working with other units. The types of confidential information may include, but are not limited to, payroll information, budget matters, policy decisions, tax matters, employee disciplinary issues, and other personnel data.

The State of Florida is an Equal Opportunity Employer/Affirmative Action Employer, and does not tolerate discrimination or violence in the workplace.

Candidates requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must notify the agency hiring authority and/or People First Service Center (1-866-663-4735). Notification to the hiring authority must be made in advance to allow sufficient time to provide the accommodation.

The State of Florida supports a Drug-Free workplace. All employees are subject to reasonable suspicion drug testing in accordance with Section 112.0455, F.S., Drug-Free Workplace Act.