Digital Marketing Coordinator

at Arizona Humane Society
Published December 29, 2023
Location Phoenix, AZ
Category Default  
Job Type Full-time  

Description

Every pet deserves a good life. We save the most vulnerable animals and enrich the lives of pets and people. Our mission is made possible with the hard work of our valued employees. Named "Best Nonprofit" and "Best Place to Volunteer" by our community, we offer a friendly, professional work environment with a culture that promotes innovation, compassion and excellence. (Video)

Digital Marketing Coordinator

SUPPORTING YOUR GROWTH

Investing in our staff is important to us! We want you to learn new skills and grow into the role. We offer ongoing coaching, support and new learning opportunities. We are a large, non-profit organization with growth opportunities across many departments.

PAWS UP FOR GREAT BENEFITS!

  • Competitive pay including Holiday pay, paid time off, and bereavement pay
  • Got student loans? Employment with AHS may qualify you for the Public Service Loan Forgiveness (PSLF) program!
  • Affordable Medical plans for employee and family
  • Medical, Vision, Free Employee Dental
  • Health Savings Account and telemedicine options
  • 401(k) retirement plan with company vesting
  • Employer paid short term disability, long term disability and life insurance with buy up coverage available
  • Employee Assistance Program, providing free services every quarter such as confidential counseling and financial services

Position Summary:

Are you an animal lover looking for your dream digital marketing job? This could be it. We're looking for someone to handle end-to-end management of digital advertising where you'll plan, execute, monitor and optimize campaigns. You'll be our day-to-day subject matter expert and provide strategic recommendations, analysis, and reporting for our brand and approximately 15 internal accounts. You'll also manage our award-winning website and execute email marketing.

Essential Duties:

  • Report to our Communications Manager and work closely with Account Managers to develop cross-channel digital campaigns. Continually optimize and manage ad spend against annual budget.
  • Manage the day-to-day ads in Meta Ads Manager, Google ads, paid search, Google Grants and more.
  • Oversee data analysis (using Google Analytics GA4) and reporting.
  • Manage the long-term and day-to-day strategy for our website, coordinate maintenance and troubleshoot issues with the web development agency.
  • Create numerous email campaigns for a variety of audiences.
  • This position can be a combination of both onsite (minimum 3 days/week) and remote work.

Other Duties:

  • Set and execute a multi-channel strategy across numerous business lines to drive revenue and awareness growth through digital channels including paid social (Meta/Instagram focus) paid search (experience with Google Grants a plus), display mediums, online video, streaming channels, OTT, CTV, retargeting, SMS and third-party affiliates.
  • Develop robust test-and-learn strategies to guide optimizations of digital campaign components (QA, landing pages, forms, segmentation, dynamic content) via data analysis and adjust to meet changes in market dynamics and competitive landscapes.
  • Build and maintain media plan flowcharts. Oversee and maintain the reporting dashboard, define KPIs and develop campaign performance reports to share with internal teams.
  • Work with vendors for programmatic, CTV and raffle ad campaigns.
  • Collaborate with other department team members to increase campaign effectiveness.
  • Optimize user experience from audience targeting to creative message and landing page experience.
  • Actively follow industry trends, assess opportunities, and collaborate with co-workers to brainstorm creative ideas.
  • Be our internal expert on all things digital advertising and share knowledge with marketing team.
  • Oversee website strategy, user experience, SEO, edits and be liaison with web development agency.
  • Oversee email planning calendar, design emails and execute eblasts.
  • Oversee vendor media billing promptly and accurately. Discrepancies handled in a timely manner.

The duties listed above are intended as a general illustration of the various types of work that may be performed. Job descriptions are subject to change by AHS as the needs and requirements of the job change.

Qualifications and Experience:

  • 3+ years of experience designing, building, bidding, executing and optimizing multiple-channel digital marketing campaigns and components required. Deep knowledge and understanding of digital media platforms and tools. Experience with tracking pixels.
  • Self-motivated, innovative mindset, positive attitude.
  • Strong marketing and strategic analysis and understanding of the full marketing mix.
  • Fundraising, non-profit, digital agency or advertising agency experience a plus.
  • Exceptional organizational, written and oral communication skills. Strong attention to detail.
  • Calm, cool, and complexity-friendly. You're able to juggle different business lines and thrive in a fast-paced environment with multiple priorities. You possess the ability to work independently and also integrate well into a strong, bonded team.

Education / Certifications / Licenses:

  • Bachelor's degree or equivalent experience with demonstrated ability required
  • Knowledge of Google Analytics 4, Google Tag manager, Google Ads Certified, Meta Ads Manager or other digital marketing certifications/experience preferred

Knowledge / Skills / Abilities:

Language - English

Mathematical - Basic

Technical - Basic knowledge of HTML coding; Strong familiarity of WordPress and website best practices; Basic knowledge of HTML coding; Knowledge of email marketing best practices.

Other:

How you will grab our attention:

  • Send us a cover letter with your salary requirements.
  • Prove you can hit the ground running.
  • Send us a photo of one of your pets (or one from your past, or better yet, one you're on the lookout for. We know where you can find one "wink!").
  • Wow us with a report you've compiled.
  • Show us how you foster teamwork and collaboration.
  • Be a nice human being.

Regular attendance and punctuality required. Have the ability to attend multi-day trips that require overnight stays.

Work Environment / Physical Demands:

The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of the job. There may be occasional wet floors, animal noises, odors, and dander. Most time will be spent in a typical air-conditioned and heated office environment.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Employee Values:

All AHS employees are expected to uphold the values of Innovation, Compassion, and Excellence.

Additional Information

The Arizona Humane Society is an Equal Opportunity Employer and a participant in the E-Verify program. Pre-employment background check and drug screening are required.