Digital Marketing Coordinator

at The John Gore Organization, Inc.
Published December 28, 2023
Location New York, NY
Category Default  
Job Type Full-time  


THE JOHN GORE ORGANIZATION is the leading presenter, distributor, and marketer of Broadway theatre worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America,, The Broadway Channel, and Group Sales Box Office. Its productions span Broadway, Off Broadway, London's West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.

At The John Gore Organization, a diverse, inclusive, and equitable workplace is one where all employees feel valued and respected, and all voices are valued and heard. We are committed to fostering, cultivating and preserving a culture of equity, diversity, access and inclusion.



Broadway Across America is looking for a Part Time - Digital Marketing Coordinator to join the national marketing support team. This position reports to the Digital Marketing Director. Applicant should excel in multi-tasking, prioritization of tasks, and data analysis. Candidate must be a good communicator and detail oriented. For the right candidate, this position has growth potential within the company and will provide the opportunity to learn valuable skills in all aspects digital marketing as it pertains to the performing arts sector.

Duties and Responsibilities

  • Assist the Digital Marketing Director and Digital Marketing Manager with the setup and optimization of digital media campaigns across search, social, display, video/OTT, audio, and more
  • Other duties as assigned


To perform the job successfully, an individual should demonstrate the following competencies:

  • Cooperation
    • Establishes and maintains effective relationships
    • Active listener
    • Offers assistance and support to co-workers
    • Works cooperatively in group situations
  • Adaptability
    • Able to work around unexpected changes of circumstance or workload
    • Modifies a planned course of action based on new circumstances
    • Changes communication style to achieve the best results
  • Functional Competencies
    • Looks for ways to improve and promote efficiencies
    • Demonstrates accuracy and thoroughness
  • Team Orientation
    • Fosters team cooperation
    • Understands team roles and responsibilities
    • Supports group problem solving

Qualifications aka KSAOs

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Proficiency in using Microsoft Office (Word, Excel, Outlook, PowerPoint)
  • Understanding of core concepts of digital marketing & advertising
  • Must have strong organizational and project management skills, as well as attention to detail
  • Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
  • Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
  • Must have strong analytical skills to analyze metrics and create reports
  • Must have a high level of creativity

Education and/or Experience

  • 2-3 years of digital marketing experience
  • Bachelor's degree in business administration, marketing, communications, or a related field preferred

Communication Skills

  • Ability to respond to common inquiries or complaints from colleagues, partners, or members of the industry.
  • Ability to write search, native, and other ad copy that conforms to prescribed style and format for either the marketplace and/or the show's branding guidelines.
  • Ability to effectively present information to colleagues and management

Critical Thinking

  • Ability to determine optimization recommendations based on campaign performance and best practices
  • Ability to identify trends that could be turned into best practices for shows nationwide and/or local markets across all presentations
  • Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form

Certificates, Licenses, Registrations

  • Google Ads Certifications
  • Basis Certification
  • Google Analytics Certification

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to spend considerable time sitting and working at a computer.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to:

  • An open office environment with frequent interruptions and employee traffic
  • Noise from office equipment
  • Cool temperatures from air conditioning
  • Remote work may be required


The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.


All employees working in our offices or affiliated venues are required to obtain and maintain up-to-date COVID-19 vaccinations. Those (i) who are disabled or who have a qualifying medical condition that contraindicates a COVID-19 vaccination, or (ii) who objects to being vaccinated on the basis of a sincerely held religious belief, observance or practice may request an exemption from the vaccination requirement.


The John Gore Organization is an equal opportunity employer and affords equal employment opportunity to all applicants regardless of race, color, religion, gender, creed, national origin, age, disability, sexual orientation, veteran status or any other legally protected classification under local, state or federal laws.


The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification or position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

The John Gore Organization's recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. The John Gore Organization may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.