SALARY: $50 - 60K DOE

OVERVIEW:

The Digital Marketing Coordinator will have a deep understanding of how to leverage various digital marketing platforms to create meaningful and measurable results for United Way of Greater Houston. The Digital Marketing Coordinator will play a critical role in managing our digital properties, including email, website, and digital advertising campaigns (SEM). The successful candidate will play a critical role in cross-channel promotion, with an opportunity to drive impactful digital marketing campaigns for the organization.

PRINCIPAL DUTIES & RESPONSIBILITIES:

• Website Management: Assist in maintaining and updating the organization's website, ensuring that content is accurate, up-to-date, and user-friendly. Work with the team to optimize the website for search engines and user experience.
• Email Marketing: Manage email marketing campaigns, including the creation of newsletters, segmentation, and delivery. Analyze email performance metrics and adjust strategies as needed to improve engagement and conversions.
• Digital Campaigns: Assist in the planning, execution, and optimization of digital marketing campaigns to achieve organizational goals. Coordinate email marketing, online advertising, and social media campaigns to maximize reach and impact.
• Search Engine Optimization (SEO) & Pay-Per-Click (PPC): Drive visibility for the organization through SEO and PPC best practices, including landing page optimization and campaign management.
• Analytics & Reporting: Monitor and analyze the performance of digital marketing campaigns using analytics tools. Prepare regular reports on key metrics, such as website traffic, conversion rates, and email engagement.