Digital Marketing Coordinator

at American Academy of Sleep Medicine
Published December 18, 2023
Location Darien, IL
Category Default  
Job Type Full-time  


Company Overview

We are the American Academy of Sleep Medicine (AASM), an innovative professional medical association located in Darien, IL, a southwest suburb of Chicago. Established in 1975, the AASM is a professional, forward-thinking membership organization dedicated to the advancement of sleep medicine and related research. Our mission is to assure quality care for patients with sleep disorders, promote the advancement of sleep research, and provide public and professional education. We represent a combined membership of 12,000 accredited member sleep centers and individual members, including physicians, scientists, and other healthcare professionals.

In pursuit of improving sleep health and promoting high-quality patient-centered care for all people, the AASM is dedicated to fostering a culture that is committed to excellence, inclusive, flexible, collaborative, appreciative, supportive, and innovative . Our staff connects to these team values in many ways, and we are looking for others who would like to experience the same.

We value the benefits of work/life balance through a hybrid work environment. While regular office presence is not required for this hybrid position, we strongly encourage  our employees to work in the office two days a week, with Wednesday as an anchor day to strengthen our collaborative and supportive culture. Managers (with direct reports) are required to work in the office on the anchor day. Generally, twice a year for two consecutive days, all employees report to the office for special staff meetings/functions. As a result, only local candidates will be considered for this position .

Job Summary

As a Digital Marketing Coordinator , you will craft and execute marketing campaigns to expand the AASM’s reach and engagement through social media and digital channels. You will help develop strategic communications and digital content in alignment with the AASM’s objectives and ethos. A typical day includes managing and enhancing social media presence, creating engaging content, and leveraging analytics to track and improve campaign performance. The coordinator will also assist with website content maintenance to ensure alignment with marketing goals.

Responsibilities and Duties

Digital Marketing and Social Media Management

Lead the development and execution of marketing strategies on social media platforms to enhance brand image and audience engagement.

Plan and manage special social media events and campaigns to drive interaction and growth.

Analytics and Engagement Tracking

Utilize analytics tools to compile, analyze, and report on social media engagement, campaign performance, and website traffic.

Actively monitor and manage the organization’s reputation online, interpreting data to guide future marketing strategies.

Content Development and Community Building

Create and edit compelling digital content for websites, blogs, e-newsletters, and social media channels.

Engage in active moderation of online discussions and public platforms, fostering community interaction and managing public awareness efforts.

Campaign Coordination and Trend Analysis

Collaborate across departments for integrated social media advertising campaigns and follow the latest trends and technologies in digital marketing.

SEO Optimization and Website Management

Regularly update website content and create new pages, focusing on search engine optimization (SEO) principles to enhance online visibility and user engagement.

Qualifications and Skills

Bachelor’s degree in marketing, communications, or related field.

Minimum two years of professional experience in social media management, public relations, online content development, or similar background

Proficiency in the use of social media platforms LinkedIn, Facebook, X (Twitter), TikTok, and Instagram

Proficiency in WordPress content management system

Proficiency in compiling and interpreting analytics data

Skill in recognizing and understanding new web and social media trends

Strong content creation, writing, editing, and proofreading skills

Experience with marketing automation platforms

Ability to interpret and share scientific and medical information for public understanding

Self-motivated, self-starter with ability to manage multiple assignments simultaneously

Ability to collaborate with colleagues at all levels of the organization

Project management skills

Working knowledge of Microsoft Office

Bonus Skills

Experience with HubSpot

Prior experience in a medical or healthcare association

Working knowledge of Associated Press (AP) style

Experience with Adobe Express

Experience in graphic design

Aside from the great job opportunity, we offer a collaborative and fun work culture with amazing benefits. Visit " Working at AASM " for a glimpse of AASM work life.

Affordable medical & dental coverage for you and your family

Free life & disability insurance

3 weeks of PTO (personal/vacation/sick time) plus paid company holidays

PAID parental leave

Hybrid work environment

Flex-time hours

Business casual environment

Generous 401(k) plan

Flexible spending & dependent care accounts

HRA & HSA supported medical plans with employer contributions

Professional development assistance

Pet insurance

Theft ID coverage

Discounted fitness membership

Door Dash meal perks

Service recognition and peer-to-peer platform with reward points

Weekly “Wellness Wednesdays” with walk, stretch, and healthy snack breaks

Twice daily “plank breaks”

Seasonal staff events