|December 10, 2023
|Saint Paul, MN
TITLE:Digital Marketing Coordinator
DEPARTMENT:Development and Communications
REPORTS TO:Vice President of Development and Communications
TYPE OF EMPLOYMENT:Full-time exempt, benefits earning
SALARY RANGE: $50,000 - $55,000
EMPLOYMENT LOCATION:In Person Position (690 Jackson Street, St. Paul MN 55130)
Boys & Girls Clubs of the Twin Cities’ (BGCTC) mission is to enable all young people, especially those who need it most, to reach their full potential as productive, caring, responsible citizens. Our vision is to provide a high-quality Club experience that assures success is within reach of every young person who enters our doors, with all members on track to graduate from high school with a plan for the future, demonstrating good character and citizenship, and living a healthy lifestyle.
BGCTC has a proven history of working in Twin Cities communities to keep kids and teens engaged with out-of-school-time academic, life skills, and career-focused programming. We have invested in a transformational and inclusive program model that supports essential skill building and academic achievement from kindergarten through post-secondary. With a mission that includes ‘all young people reaching their full potential’, we must address the structural inequities in education, health, and government that continue to perpetuate opportunity gaps. With a firm belief in the strength of personal responsibility, we challenge and empower young people to engage in their future by setting goals and investing in themselves and their community. BGCTC currently operates 12 Clubs meeting community needs in Twin Cities neighborhoods, as well as an environmental learning center, Voyageur, located in Mound, Minnesota. BGCTC programs are offered free of charge for K-12 youth after school and during extended daytime hours over the summer, Monday-Friday.
The Digital Marketing Coordinator position plays a critical role on the BGCTC Development & Communications team. This position is responsible for maintaining a consistent organizational identity across BGCTC digital, social, and print channels. The Digital Marketing Coordinator will manage all aspects of digital strategy, marketing, and key messaging, in addition to supporting the Communications team with brand awareness strategies and the Development team with fundraising initiatives.
KEY ROLES (Essential Job Functions):
- Full alignment with the BGCTC mission and culture principles.
- Oversee a comprehensive digital fundraising strategy, including quarterly e-newsletters, e-blasts, social media, online fundraising, and video - to build an engaged online community of donors.
- Work closely with the Communications team to co-create engaging website, e-news, and blog content that aligns with our brand.
- Develop original and engaging text, image, and video content to promote the BGCTC brand.
- Maintain and further develop the BGCTC website (boysandgirls.org).
- Monitor web traffic and SEO and develop new ways to interact with current audiences and attract prospective audiences.
- Maintain a social media editorial calendar and posting schedule, considering audience engagement and web traffic.
- Manage BGCTC’s online presence in social networking sites.
- Train BGCTC staff to integrate and maintain a cohesive social media strategy in an appropriate and beneficial way.
- Design high-quality print materials, including (but not limited to) quarterly organizational updates, program documents, event invitations and materials, and Annual Impact Reports
- Produce and ensure materials are of the highest standards of editorial quality, relevance, readability, accuracy, and BGCTC brand standards.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI).
- Provide regular social media reports (i.e., weekly, monthly, quarterly, campaign start to end) to track progress and growth, data, and stats.
- Research and stay abreast of digital fundraising best practices, third-party programs, and professional development opportunities.
- Assist with the coordination and execution of BGCTC events as needed.
- Perform other duties as assigned.
SKILLS, KNOWLEDGE AND ABILITIIES REQUIRED:
- Bachelor’s degree and/or a minimum of 2-3 years’ experience in marketing, communications, new media, or related field.
- Minimum 2-3 years’ experience in developing online strategies across social media, digital marketing and/or PR, buzz building, and digital outreach, or equivalent combination of education and experience demonstrating proficiency in the required functions.
- Demonstrated experience with social platforms such as LinkedIn, Facebook, Twitter, Instagram, and YouTube; possess intermediate to advanced skill level with WordPress application and functionality.
- Have in-depth knowledge of SEO, keyword research, social media dashboard tools and analytics; and possess the ability to create cutting-edge digital marketing content.
- Experience in working with diverse communities and staff; ability to establish and maintain effective relationships with management, staff, and stakeholders.
- Ability to work well under pressure, prioritize, and work on multiple projects, work independently as well as part of a team, and possess maturity in attitude and judgment.
- Strong organizational and communications skills.
- Must be proficient in all Microsoft Office applications and experienced with Adobe Creative Suite, OLX Raiser’s Edge/Blackbaud, Canva, and/or other design software.
- Occasional travel around the metro area with use of personal vehicles and a willingness to occasionally work outside of traditional hours is required.
- Event planning experience a plus.
- Knowledge of greater Twin Cities’ philanthropic community is helpful.
PHYSICAL REQUIREMENTS AND WORK ENVIRONMENT:
Must be able to climb stairs, at times be able to lift at least 25 lbs., be able to stand and sit for long periods of time and be able to walk moderate distances. Occasional repetitive task required. This is a moderately stressful position that requires the candidate to be in good health.
STARTING DATE: Immediately
If you would like to apply for this position, please submit your cover letter and resume through an online application at http://boysandgirls.applicantstack.com/x/openings - Click on the appropriate job opening title.
Boys & Girls Clubs of the Twin Cities is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
The work of BGCTC is grounded in a set of values and organizational beliefs that provide a common starting point for all our activities. At Boys & Girls Clubs of the Twin Cities, there is nothing more important than the safety and well-being of our youth and families. Clubs are a safe space, and we remain committed to championing inclusivity, equity, and opportunity for our young people. At BGCTC, we look for talented individuals who are passionate and committed to advancing cultural equity and inclusion for ALL youth, and who will strive to embody and model these values within the BGCTC community. Please take a moment to make yourself familiar with these values and our mission statement before submitting your application. You can find a full description of our values here: https://boysandgirls.org/about/who-we-are/
BGCTC designs and implements data-driven strategies to disrupt structural inequities in education, health, and government that perpetuate opportunity gaps. Achieving this ambitious goal requires both education-specific systemic interventions and broader cultural and structural shifts that reduce the inequities that lead to opportunity gaps. While BGCTC alone cannot build a more diverse, just, equitable, and inclusive society, both the success of its work and its organizational values require modeling in the workplace the change we want to see in the world. This means cultivating a workforce, organizational culture, and priorities that respect and celebrate a dynamic, multi-disciplinary team made up of individuals with different identities, lived experiences, and backgrounds. Within both its team and across every part of its work, BGCTC strives to integrate and elevate the full range of voices. This is a living commitment. Diversity, equity, and inclusion are values to be manifested daily, in the work BGCTC does, the decisions it makes, and the way staff treat each other and the people they seek to serve. This means creating a space where staff can be included, heard, valued, and set up for success, and where everyone feels empowered to bring their full best selves to work. BGCTC will not check boxes and consider it done. The organization will push new innovations and different ways of thinking, and treasure the community built and strengthened by each individual contribution.