Digital Marketing Coordinator

at WTW inc.
Published November 1, 2023
Location Bloomington, IL
Category Default  
Job Type Full-time  


This can be in North America or UK based.
Digital marketing channels are key to the development and implementation of all marketing campaigns; rapidly evolving, providing new capabilities and greater insight into client engagement. The Corporate Digital Marketing team brings together all of our core digital marketing channels – corporate website, marketing automation, event management and social media - managing the channel strategy, product development and delivery.
The Digital Marketing Coordinator will be part of the Digital Channels Operations team which oversees the user management, platform and user governance, platform development, implementation of new functionality and features and operations across all channels with collaboration with the digital analytics and design teams.
Successful candidates must demonstrate relevant experience with the various digital marketing platforms, demonstrate a keen interest in the latest developments in digital marketing, must be detail-oriented and have excellent communication and team skills.
Note: Employment-based non-immigrant visa sponsorship and/or assistance is not offered for this specific job opportunity.
**The Role**
The Digital Marketing Coordinator role requires hands-on work on the various operational processes and ongoing functional and technical improvements across all digital marketing platforms; enabling marketing users in implementing effective and engaging marketing campaigns.
+ Work with Digital Marketing leaders to review the pipeline of platform updates and assist in the launch of platform features and functionality
+ Field incoming requests and trouble-shoot issues reported from platform users and other corporate marketing teams and collaborate with the Corporate Digital team on the relevant course of action. Oversee assigned projects as they move through the pipeline to completion – helping to implement enhancements and fixes where applicable.
+ Assist with drafting requirements for new feature development
+ Ensure user governance with user adoption of best practices and training
+ Assist with QA processes including new feature testing, campaign testing and defect reviews
+ Develop and maintain training materials and conduct training for platform users
+ Manage license access for platform users
+ Assist with implementing privacy and compliance requirements
+ Review search engine optimization improvements as it relates to sitemap set-up, search console set-up, webmaster and site governance tools
+ Post social media content on the corporate social channels for enterprise wide campaigns
+ Perform administrative tasks related to platform maintenance
+ Serve as project manager as assigned for specific efforts; draft and clearly articulate project plans, roles, goals, and timelines
+ Work in ways that reflect our values of client focus, teamwork, integrity, respect and excellence
**The Requirements**
+ 2+ years digital marketing experience
+ Hands-on experience with web CMS, marketing automation, event management and social media marketing platforms, preferrably Sitecore, Marketo, Cvent and Hootsuite. Experience with Google webmaster tools, site governance tools a plus.
+ Basic understanding of product development and operations
+ Interested in the developments in digital marketing and willingness to innovate
+ Consultative and collaborative style in partnering with colleagues and internal clients
+ Self-motivated, able to work with minimal supervision but operate as part of a healthy, high performing team
+ Detail-oriented, action-oriented and results-focused
+ Solid time management and prioritization skills
+ Outstanding written and verbal skills
+ Bachelor’s degree required
**For U.S. location:**
**_WTW may be subject to mandatory employment-related COVID-19 vaccination requirements. Therefore, to the extent any such mandates apply, you may be required to certify and provide documentation of full vaccination against COVID-19 if you are hired in the U.S. If you accept an offer from WTW and are subject to a mandate but are unable or unwilling to be vaccinated because of medical reasons or sincerely-held religious beliefs, you may request a medical or religious accommodation. If you require an accommodation, the Company will evaluate your request and work with you to identify reasonable alternatives to vaccination, if available._**
EEO, including disability/vets (
**For U.K. location:** **Equal Opportunity Employer**