Digital Marketing Coordinator

at Alaskan Brewing Co
Published September 13, 2023
Location Juneau, AK
Category Default  
Job Type Full-time  

Description

Hours: Full-time, exempt position. Some weekend and evening work required.Occassional travel may be required.

Salary: Minimum start salary - $60,000/year

Benefits: Medical, Dental, Vision, 401(k), Paid Time Off, Employee Stock Ownership, Life Insurance, AD&D, Short & Long Term Disability Insurance, Identity Theft Protection, Employee Assistance, Group Rate Pet Insurance, Beer, and more!

As part of the marketing team at Alaskan Brewing, the Digital Marketing Coordinator will be responsible for promoting the company and its products across multiple channels to maintain and grow its presence with consumers, distributors, retailers and other key audiences. By strategically executing the brand's look, feel, and voice, this experienced individual will collaborate closely with the “Communications Coordinator” position, the other marketing team members, management, other consultants and contractors to achieve alignment on brand priorities, community management, campaign collateral, and internal initiatives.

A Digital Marketing Coordinator will have the following primary responsibilities:

  • Work with the C.O.O. and Director of Sales and Marketing to execute brand strategy in alignment with company goals and identified KPIs.
  • Drive engagement to and manage digital properties, including creating content for all Alaskan Brewing Company social media channels.
  • Collaborate with management to develop a digital advertising budget, strategy, and collateral for the annual sales program.
  • Work through Director of Technology providing written content, graphics, and photos for our company websites.
  • Develop and grow a roster of freelance designers and videographers to capture material needed for social media/campaign content.
  • Pioneer and manage influencer relationships across various geographic markets.
  • Research advertising trends, conduct regular competitor analyses, analyze trends, and deploy findings across marketing channels (web, email newsletters, social media)
  • Develop and curate brand assets for vendor and distributor portals, including but not limited to: Product and Lifestyle Photography, Videos, Product Descriptions, Influencer content, customer reviews, and other communication platforms as needed.
  • Serve as a back-up to the Communications Coordinator position.
  • May assist with other marketing and brewery duties, when needed.

Professional Requirements:

  • 2-5 years leading social media or digital marketing efforts in a brand or agency environment
  • Bachelor’s degree in Digital Marketing, Advertising, or Communications related field is beneficial
  • Clear understanding of market research methods and organic marketing tactics (SEO, social media, etc.)
  • Knowledge of paid media channels and social media advertising strategy
  • Familiarity with digital tools such as Google Analytics and digital marketing platforms such as Hootsuite
  • Expertise with standard design and creative platforms such as the Adobe Creative Suite (Lightroom, Photoshop, and InDesign)
  • Familiarity with web development tools such as WordPress. Knowledge of web development languages such as HTML/CSS is beneficial.
  • Experience with email marketing platforms, mail merge, and list/campaign management
  • Skilled in video editing and photography
  • Strong written and oral communication skills, as well as a commitment to the creative process.
  • Willingness to learn about Alaskan Brewing Co.'s history, processes, and products.