Job Description

Job Description

Department:

Marketing

Reports to:

Marketing Manager

Location:

Wendell, NC

Position Status:

Full-Time

Status:

Hourly, Non-Exempt

Management Level:

Non-Management

JOB SUMMARY

KIOTI Tractor, a leader in the design and manufacture of compact tractors, utility vehicles, turf care and compact construction equipment is looking for a Digital Marketing Coordinator to help drive the next phase of our growth. This person will be a key member of the marketing organization supporting digital marketing initiatives and maintaining corporate website assets.

KEY RESPONSIBILITIES OF JOB

• Build new webpages and updating content across content management systems.
• Perform regular QA checks to ensure site content accuracy.
• Optimize website on a regular basis and find ways to improve the user experience.
• Create, implement, and manage all tracking codes to ensure accuracy of reporting.
• Monitor and administer website analytics and generate weekly and monthly reporting of metrics including goal completions.
• Build, maintain, improve, and track analytics on Landing Pages and Forms.
• Monitor keyword bids, budget caps, impression share, quality score and other account metrics.
• Provide recommendations for keyword opportunities, campaign structuring, targeting, display network and other facets of paid search.
• Analyze digital channels to determine best strategy for lead generation.
• Collaborate with the Marketing team to find ways to improve digital marketing automation throughout the buyers journey.
• Analyze insights from social media and optimize across all social platforms.
• Lead email marketing campaigns by preparing and executing email-based marketing campaigns with a focus on lead nurturing and engagement.
• Provide oversight, manage and be able to generate weekly and monthly reporting for all major metrics, goals tracking and other paid search initiatives.
• Assist in content creation as needed for website, digital ads, email campaigns and social media.
• Communicate and work with IT team to troubleshoot errors and performance issues and ensure site maintenance, security updates and backups are performed regularly.
• Other duties may be assigned as necessary.

EDUCATIONAL AND PHYSICAL REQUIREMENTS

Skills & Qualifications:

• Must possess analytical and problem-solving skills.
• Ability to work with a strong level of independence.
• Flexible and able to shift priorities as needed.
• Ability to work efficiently without compromising quality or accuracy.
• Experience working in a high pressure, high demand, and fast-paced growth environment.
• Comfortable giving and receiving constructive edits and feedback.
• Effectively work as part of a team.

Education and Experience Requirements:

• Bachelors degree in digital marketing, advertising, or related field.
• 2 3 years of digital marketing work experience
• Proficiency in digital marketing fundamentals and execution of Paid Social, Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in Microsoft Suite, Hootsuite, Google Ads, Google Analytics, and Meta Business Suite.
• Proficiency in CMS platforms Umbraco and WordPress, as well as AWS servers.
• Experience working with Adobe Creative Suite and Dynamics CRM is a plus.

by Jobble