Digital Marketing Coordinator

at KIOTI Tractor
Published July 28, 2023
Location Wendell, NC
Category Default  
Job Type Full-time  


Job Description

Job Description



Reports to:

Marketing Manager


Wendell, NC

Position Status:



Hourly, Non-Exempt

Management Level:



KIOTI Tractor, a leader in the design and manufacture of compact tractors, utility vehicles, turf care and compact construction equipment is looking for a Digital Marketing Coordinator to help drive the next phase of our growth. This person will be a key member of the marketing organization supporting digital marketing initiatives and maintaining corporate website assets.


  • Build new webpages and updating content across content management systems.
  • Perform regular QA checks to ensure site content accuracy.
  • Optimize website on a regular basis and find ways to improve the user experience.
  • Create, implement, and manage all tracking codes to ensure accuracy of reporting.
  • Monitor and administer website analytics and generate weekly and monthly reporting of metrics including goal completions.
  • Build, maintain, improve, and track analytics on Landing Pages and Forms.
  • Monitor keyword bids, budget caps, impression share, quality score and other account metrics.
  • Provide recommendations for keyword opportunities, campaign structuring, targeting, display network and other facets of paid search.
  • Analyze digital channels to determine best strategy for lead generation.
  • Collaborate with the Marketing team to find ways to improve digital marketing automation throughout the buyers journey.
  • Analyze insights from social media and optimize across all social platforms.
  • Lead email marketing campaigns by preparing and executing email-based marketing campaigns with a focus on lead nurturing and engagement.
  • Provide oversight, manage and be able to generate weekly and monthly reporting for all major metrics, goals tracking and other paid search initiatives.
  • Assist in content creation as needed for website, digital ads, email campaigns and social media.
  • Communicate and work with IT team to troubleshoot errors and performance issues and ensure site maintenance, security updates and backups are performed regularly.
  • Other duties may be assigned as necessary.


Skills & Qualifications:

  • Must possess analytical and problem-solving skills.
  • Ability to work with a strong level of independence.
  • Flexible and able to shift priorities as needed.
  • Ability to work efficiently without compromising quality or accuracy.
  • Experience working in a high pressure, high demand, and fast-paced growth environment.
  • Comfortable giving and receiving constructive edits and feedback.
  • Effectively work as part of a team.

Education and Experience Requirements:

  • Bachelors degree in digital marketing, advertising, or related field.
  • 2 3 years of digital marketing work experience
  • Proficiency in digital marketing fundamentals and execution of Paid Social, Search Engine Marketing (SEM) and Paid Search (PPC).
  • Proficiency in Microsoft Suite, Hootsuite, Google Ads, Google Analytics, and Meta Business Suite.
  • Proficiency in CMS platforms Umbraco and WordPress, as well as AWS servers.
  • Experience working with Adobe Creative Suite and Dynamics CRM is a plus.

by Jobble