Digital Marketing Coordinator

at Sunrise Senior Living
Published April 29, 2022
Location McLean, VA
Category Default  
Job Type Full-time  

Description

Overview

"Sunrise is the best place that I've ever worked, simply because of the people. We provide quality care in an environment that feels like home. Our focus is doing what’s right for the resident. For me, that’s a big breath of fresh air."

- Sunrise Leader

Responsibilities

Sunrise Senior Living is recruiting a specialist for digital marketing to help support Sunrise’s digital strategy. The successful individual will help to oversee communities from a digital landscape, and lead generation perspective. They will collaborate with key stakeholders on digital strategy including media buys, web design, and website assets including content, promotions, SEO, email marketing and more. They help support with go-to market recommendations, web design project management, review consumer messaging, and help oversee the execution of our creative vendors, including reporting on lead generation outcomes.

Responsibilities Include:

  • Support digital team in the project management of website projects and associated assets such as lead generation, messaging, email marketing, photography, floor plans, virtual tours and community presence on referral website listings
  • Effectively responding to community marketing requests for support customizing website messaging and suggest improvements for lead generation funnel
  • Work closely with key vendors and agencies, setting expectations and deadlines
  • Communicate goals, analytics and results
  • Establish efficiencies of project management including checklists, timelines, documentation, and defined strategy and goals
  • Identify, and escalate issues that impede teams' progress
  • Provide quality assurance to each communities website presence on multiple sites, including the review of SEO, SEM, ad creative, email marketing, directories and metadata

Requirements:

  • Bachelor’s degree and 1-3 years of experience in digital marketing and managing projects
  • Thorough knowledge of production environments, project phases and common challenges
  • Excellent verbal and written communication skills, including meeting facilitation and follow-up
  • Flexibility to take on new roles as the evolution of our company leads us in unanticipated directions
  • Motivation to learn and be trained on all marketing components
  • Ability to multi-task and manage multiple projects at one time, including keeping organized
  • Strong cognitive skills- including problem solving, decision making and analysis
  • Positive team player, and ability to work in a fast-paced environment

Sunrise maintains a safe and drug-free work environment and all offers of employment with Sunrise are conditioned on submitting to and successfully completing and passing a background check and drug test.

Sunrise Senior Living offers a comprehensive benefits plan to eligible team members including health, dental, vision, retirement benefits, short-term disability, long-term disability, and paid time off. Team members may also be eligible to receive a bonus based on their position. Some leadership roles are eligible to receive annual bonuses. All team members have the potential to receive spot bonuses and other incentive awards.  

Qualifications

Sunrise Senior Living has championed quality of life in senior care for more than 30 years. We believe team members are our greatest resource and are looking for people who share our commitment to provide quality care for seniors and their families. It's no surprise that many of the world's leading experts in Senior Living entrust their career to Sunrise.
At Sunrise, you will…

Make a Difference Every Day
We are passionate about our mission — to champion quality of life for all seniors. We deliver high-quality care with a personal touch and encourage our residents to enjoy life to the fullest.

Be Part of a Uniquely Supportive Community
The care-focused environment we create for residents extends to our team members. We offer programs, rewards, and benefits to help you live your best.

Ignite Your Potential
We believe potential has no limits. We offer best-in-class leadership development programs designed to grow our leaders. We are committed to helping our team members achieve their career goals.
Apply today to learn why Sunrise Senior Living is a certified Great Place to Work