Digital Marketing Coordinator

at Robert Half
Location Horsham, PA
Date Posted June 25, 2020
Category Default
Job Type Seasonal/Temp


Ref ID: 03720-9502604114

Classification: Digital Marketing Coordinator

Compensation: $20.00 to $21.00 hourly

The Creative Group has a client in need of a Digital Marketing Coordinator! You will execute digital marketing strategies that supports the company's growth and create and execute content management efforts such as website content, sales collateral, blog posts, occasional press releases, customer emails, newsletters, social media posts and other content as needed.

Additional Responsibilities include:
• Use HubSpot to develop and optimize landing pages, set up work flows, develop campaigns and coordinate to maximize reporting
• Drive webinar planning and execution, coordinate with webinar partners, set up landing pages, promote and host webinars
• Oversee development, testing, and roll-out of tactics, such as LinkedIn advertising, Twitter, YouTube, etc.
• Work effectively across marketing disciplines and cross-functionally to understand and deliver on business requirements
• Analyze and extract insights from marketing campaigns, digital promotional campaigns and website traffic data, identify relevant trends and opportunities for personalization
• Provide recommendations for continual improvement
• Lead maintenance and update of information of data in HubSpot
• Create digital content such as articles, infographics, and blog posts with view to repurposing content into new forms including social media, blog posts, emails, and eBooks; utilizing best practices to optimize SEO