Digital Marketing Coordinator
Published | June 17, 2020 |
Location | Neptune City, NJ |
Category | Default |
Job Type | Full-time |
Description
Our client - a growing Consumer Goods business based in Neptune City, NJ - is seeking a Digital Marketing Coordinator to join the team. This role will be temp to perm.
Client Details
A leading innovator, marketer and producer of quality branded products for consumer and professional use in the lawn and garden and pet supplies markets. They are dedicated to helping clients create a beautiful outdoor garden space, and a safe/comfortable space for their pets to enjoy.
Description
The role will involve:
- Reputation Management, Customer Service and other aspects of Digital Marketing. This person should be well versed in these areas as well as the common MarTech tools used to support them.
- This person will need to have strong written and verbal communication skills, be able to think creatively, multi-task, work smart, be organized, detailed, driven and a quick learner
- Reputation Management (ORM):
- Assist with Responding to Amazon, BazaarVoice Reviews/Questions
- Assist with reporting for online reputation management (ORM)
- Digital Marketing:
- Assist with paid ad campaigns and reporting for paid and non-paid digital marketing activities using Google Analytics, Google Ads, Facebook Business Manager, and other marketing technology platforms
- Work with our Web Development team to manage the resolution of all website fixes
- Contribute to search engine optimization work through keyword research and associated website updates
- Utilize our content management system to add new blog articles to our websites
- Setup, schedule, and report on the performance of newsletters for the brands
- Research articles, stories, etc. that is relevant to the pet industry and share with our digital community of practice
- Social Media:
- Assist with reporting for paid and non-paid social media marketing activities
- Assist with brand ambassador/influencer collaborations and social media content creation
- Scheduling Social media content
- Assist with Community Management across social media channels.
- General Duties & Responsibilities:
- Conduct quantitative/qualitative research that guides our brand's communications and marketing strategies
- Produce competitive analyses
- Participate in team brainstorms to discuss how insights translate into actionable brand recommendations
- Manage winner selection and prize fulfillment for giveaways and contests
- Administrate meetings by taking notes and sending follow-up recaps to attendees
- Create data visualizations (e.g., PowerPoint and chart templates, interactive charts, info graphics, etc.)
Profile
The successful candidate will have:
- Minimum 1-3 years of relevant digital marketing experience including consumer inquiry/issue resolution on a customer service or consumer care team, content writing, on-line advertising (SEM, social, display, email & mobile), website content management, and web analytics
- Candidate must be immediately available
- Must be eager to learn and contribute to a team
- Flexible with working overtime as needed
- Must be punctual and hardworking
- Bachelor's Degree Preferred
Job Offer
A competitive hourly rate