Digital Marketing Coordinator

at Michael Page
Location Monmouth Beach, NJ
Date Posted June 3, 2020
Category Default
Job Type Seasonal/Temp

Description

Start ASAP to support a Digital Marketing & eCommerce Team.

Client Details

Consumer Goods Client.

Description

Reputation Management (ORM)

• Assist with Responding to Amazon, BazaarVoice Reviews/Questions

• Assist with reporting for online reputation management (ORM)

Digital Marketing

• Assist with paid ad campaigns and reporting for paid and non-paid digital marketing activities using Google Analytics, Google Ads, Facebook Business Manager, and other marketing technology platforms

• Work with our Web Development team to manage the resolution of all website fixes

• Contribute to search engine optimization work through keyword research and associated website updates

• Utilize our content management system to add new blog articles to our websites

• Setup, schedule, and report on the performance of newsletters

• Research articles, stories, etc. that is relevant to the pet industry and share with our digital community of practice

Social Media

• Assist with reporting for paid and non-paid social media marketing activities

• Assist with brand ambassador/influencer collaborations and social media content creation

• Scheduling Social media content

• Assist with Community Management across social media channels.

General Duties & Responsibilities

• Conduct quantitative/qualitative research that guides our brand's communications and marketing strategies

• Produce competitive analyses

• Participate in team brainstorms to discuss how insights translate into actionable brand recommendations

• Administrate meetings by taking notes and sending follow-up recaps to attendees

• Create data visualizations (e.g., PowerPoint and chart templates, interactive charts, info graphics, etc.)

Profile

• Bachelor's Degree Preferred

• Minimum 1-3 years of relevant digital marketing experience including consumer inquiry/issue resolution on a customer

service or consumer care team, content writing, on-line advertising (SEM, social, display, email & mobile), website

content management, and web analytics

• Ability to maintain a positive, empathetic, and professional attitude towards consumers at all times

• Experience with Google Analytics, Google Ads, Facebook Business Manager, and HTML a plus
• Strong self-direction and initiative; willingness to take complete ownership over specific activities while adapting to quick changing shifts in priorities
• Proficiency using the applications within MS Office
• Experience owning analysis and reporting of campaigns
• Eagerness to test and learn, with a willingness to fail, but the drive to succeed
• Outstanding problem solving and prioritization skills
• Demonstrated ability to be agile and adapt
• Strong leadership skills with the ability to influence others and drive results through collaboration
• Ability to thrive in a creative, fast-paced environment that emphasizes excellence and teamwork
• Team player
• Self-motivated

Job Offer

Competitive Pay, Benefits & Excellent Experience