Digital Marketing Jobs - Digital Marketing Coordinator, 15069

at Lennar Homes
Location San Antonio, TX
Date Posted November 1, 2019
Category Default
Job Type Full-time

Description

Overview

The digital marketing coordinator will work with the advertising agency and director of marketing to create, schedule, implement and monitor the online and social media marketing needs for the division. #CB

Responsibilities

  • Create and post content daily on social media sites. Generate and share content that creates meaningful connections for division.
  • Responsible for creation of all digital marketing campaign creative
  • Responsible for email marketing campaign creation, execution and reporting
  • Create new opportunities to promote the division’s communities, as well as fine-tune and improve existing digital campaigns
  • Work with the advertising agency and the corporate communications team on implementing national incentives and digital trends
  • Schedule and implement all digital advertisements
  • Identify trends across marketing channels and develop action points
  • Create, report and manage online marketing KPIs
  • Manage content on developer websites
  • Create new copy and content for website and manage creation of specialty landing pages for digital marketing campaigns
  • Management of division’s technical presentations for new model homes to assure on-time completion prior to openings
  • Create internal sales event flyers and update model home collateral, as needed
  • Responsible for working with marketing team to create new training videos for sales team
  • Assist with creation of other division marketing assets, as needed
  • Help field marketing coordinator with event planning and execution, including working events, as needed
  • Assisting with various other marketing related duties as needed
  • Create division marketing presentations for sales teams and other departments

Qualifications

Education and Experience Requirements:

 

  • College degree in marketing, communications, business or related field from accredited university
  • Marketing related internship or career experience
  • Homebuilding and social media experience preferred
  • Computer literate with the ability to use a Mac, Adobe Creative, and Excel
  • Professionally perform multiple, detailed-oriented tasks with simultaneous deadlines
  • Good writing and organization skills
  • Possess strong work ethic, integrity and loyalty
  • Team player with the ability to work well under pressure

Physical Requirements:

Requires the ability to work in excess of eight hours per day in the confined quarters of an office and/or the field environment.  Also requires the ability to operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, lift, move and/or carry items that are less than 50 pounds.  Finger dexterity required in operating a computer keyboard and calculator. Office work requires sitting at a computer monitor for extended periods of time, completing paperwork, meeting with vendors and contractors and to receive/return phone messages.  Standing is required for filing and copying.

This position outlines the basic tasks and requirements for the position noted.  It is not a comprehensive listing of all job duties of the Associate.  Management reserves the right to change the duties, responsibilities and activities set forth herein at any time, with or without prior notice.

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