RESPONSIBILITIES:

Kforce has a client that is seeking a Digital Marketing Coordinator in Saint Petersburg, Florida (FL).

Job Summary:
This person will primarily be responsible for supporting the Digital Marketing Manager with digital strategy efforts.

Essential Duties and Responsibilities:

• Responsible for assisting Digital Marketing Manager, in digital marketing strategy efforts
• Utilizes CRM data and stakeholder insights to assist developing highly targeted and relevant campaigns.
• Manages digital outreach and tracks results against expectations to ensure future campaign efforts are maximized
• In close partnership with other marketing team members, identifies relevant content to be displayed throughout the digital suite
• In partnership with sales and marketing leaders, supports the coordination of digital marketing projects from initiation through design, content development, staging, approval, production and reporting metrics
• Responsible for maintaining a positive user experience and an updated presence of our brand on multiple web properties
• Assist with overseeing the process for updating content on client-facing public websites as well as public and access-controlled portals
• Researches digital strategies and provides recommendations for how to evolve the firm's presence on online properties
• Maintains digital branding competitive intelligence
• Provides recommendations for search engine optimization strategies across all websites