Digital Marketing Coord

at Wyoming Machinery Company
Published February 10, 2023
Location Casper, WY
Category Default  
Job Type Full-time  



* Responsible for graphic design elements throughout the company.
* Assist in the development of overall company and departmental initiatives based around company's Digital Marketing Strategic Playbook.
* Maintain up-to-date content on all company websites as well as tracking web traffic and developing opportunities for growth.
* Maintain website chat functions through all platforms
* Develop, execute and measure all online and email campaigns.
* Responsible for content marketing efforts using Hubspot and serve as the subject matter expert concerning best practices for e-mail campaign execution.
* Responsible for Wyoming Machinery Company and associated divisions' social media platforms to include creating content, responding to posts and distributing leads.
* Accountable for ad creation and placement including determining and adhering to ad schedule.
* Drive customer engagement within the social media arena.
* Responsible for SEO, Google AdWords, & Google Analytics.
* Create and distribute monthly metrics of Digital Marketing initiative.
* This position will be accountable for the Editorial Calendar.
* Maintain status updates of all projects through the SmartSheet project management program.
* Provide specific support to all division's needs.
* Assist with any marketing activities or projects, including but not limited to: special events, open houses, etc.
* Coordinate and publish on a scheduled basis the employee newsletter and other employee communications as requested.


* Bachelor's degree (B.A.) in Marketing, Advertisement, Business, or related area of study from a four (4) year college or university preferred or four (4) years marketing experience.
* Experience working with computers, social media and websites is required.
* Must be able to effectively read and write in such a manner to communicate to all levels of company personnel, suppliers, and customers.
* Must have ability to establish, monitor, and meet short and long-term goals. Must be well organized, self-motivated, able to work very effectively under pressure, and able to meet timelines.
* Experienced with running e-mail campaigns.
* Working knowledge of database and segmentation concepts.
* Social media savvy with keen interest in web technology and digital marketing.
* Familiar with HTML, Adobe Master Collection, Olark, HubSpot, and WordPress platforms.
* Knowledge of digital advertising, SEO, and Google Analytics helpful.
* Overall, a team player who is willing to work outside of designated job duties on occasion.


* Material and equipment directly used: Computers, printers, copier, telephone, scanner, calculator, iPad & iPhone.
* Sit 6-8 hours a day.
* Use hands for average manipulation.
* Walk and/or stand for 0-2 hours per day.
* Some overnight travel may be required.
* Some lifting required, up to 50 lbs.
* Must be able to work long days with occasional evenings and weekends.