Digital Marketing Consultant

at Verizon
Published June 12, 2023
Location Bernards, NJ
Category Default  
Job Type Full-time  


When you join Verizon
Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We’re a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.
What you’ll be doing...
The digital organization is growing! There has never been a more exciting time to join this dynamic team, as we shape the future of Verizon's digital home sales strategy. As a member of this team, you will be at the forefront of transforming our digital ecosystem via the design & implementation of critical growth strategies & programs directly impacting the success of the business. Your work will be key to increasing revenue, reducing cost, enabling impactful personalization, and enhancing the digital experience for both new & existing customers for Verizon's Home Internet products & services (FWA & Fios).
In this role you will be responsible for identifying & implementing strategies & tactics to drive higher intent demand to our digital properties, improved engagement & ultimately conversion to sales by maximizing the impact & efficiency of our digital marketing. If you’re an analytical marketer who’s passionate about building strong partnerships that drive high impact outcomes, this role is for you.
Key Functions:
Supporting performance management, measurement & investment strategies to drive high intent demand to Verizon’s digital properties.

Working closely with media, marketing and demand driving teams to turn customer behavior trends from insights into actionable initiatives.

Tracking demand tactic performance, analyze results, identify optimization opportunities to improve performance and gain a deep understanding for how the media investment drives site experience and sales performance.

Closely monitoring digital data health, escalate data /tagging issues impacting measurement and work with key stakeholders for quick resolution.

Coordinating demand driving levers including media, marketing and promotions to identify and engage high intent prospect customers.

Working closely with cross-functional teams, including marketing, Merchandising, RTM & MarTech to align actions to maximize media & sales funnel performance.

Tracking traffic performance, analyze and communicate results.

Effectively communicating project and/or issue status across the organization.

Ensuring highly effective and mutually-rewarding customer and stakeholder relationships.

What we’re looking for...
You are an action oriented, results driven professional with a history of achievement operating in a fast paced environment.
You’ll need to have:
Bachelor’s degree or four or more years of relevant work experience.

Four or more years of relevant work experience.

Knowledge of the various demand generation tactics and the effectiveness of each with identifying high intent, qualified prospects.

Media & sales funnel data analytics skills.

Ability to define digital trends across industries and apply those learnings to drive digital sales performance.

Even better if you have:
An MBA or higher education degree in Digital Marketing and Media.

Working knowledge of digital media, measurement and analytics either in a business, agency or consulting organization.

Familiarity with Adobe Marketing Cloud (Audience Manager, Adobe Target, Adobe Analytics).

Experience in creating dashboards within analytics platforms - preferably Adobe Analytics.

Experience in roles which require initiative to drive projects, operate with autonomy & tenacity to deliver results in a complex, fast paced environment.

Experience navigating multi-disciplinary teams and directing the work of others in a matrixed environment.

Ability to define digital trends across industries and apply those learnings to drive digital sales performance.

Ability to develop presentations and effectively communicate to all levels of the organization.

Well-developed teamwork, collaboration, and cross functional leadership skills.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
Where you’ll be working
In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.
Scheduled Weekly Hours
Equal Employment Opportunity
We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401 (k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
If you are hired into a Colorado, Connecticut, Nevada, or New York work location, the compensation range for this position is between $82,000.00 and $166,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.