Digital Marketing Consultant

at Sinclair Broadcast Group
Location Nashville, TN
Date Posted September 30, 2021
Category Default
Job Type Full-time

Description

WZTV/WUXP/WNAB in Nashville, TN is seeking a Digital Marketing Consultant to join our Integrated and future thinking sales organization. The ideal candidate will showcase his or her strategic and entrepreneurial expertise by building collaborative relationships and providing customer solutions to local and regional businesses through an integrated suite of media platforms, including OTT, digital, mobile and many other digital solutions.

This position requires a strategic entrepreneur who will champion our many marketing solutions throughout the market and regionally. As a Digital Marketing Consultant, you’ll use a consultative selling approach to build relationships with business and you’ll have a great opportunity to sell a broad set of solutions from our extensive market-leading portfolio, such as:

  • Search Engine Marketing (SEM), Pay-Per-Click (PPC)
  • Targeted Display and Video Advertising
  • Web Presence Optimization, including services for, Organic Search (SEO), Social Media
  • Over-the-top (OTT) or streaming media services
  • Geofencing
  • Targeted email marketing
  • A wide range of additional marketing services  

 Responsibilities Include

  • Be accountable for local digital revenue performance: working both strategically and tactically with other sales executives in the station
  • Responsible for driving new digital sales (by assessing and facilitating the use of best practices in solutions-based selling), up-sell of existing key account advertisers, while driving retention
  • Create innovative multimedia recommendations that integrate proof of performance strategies, indicating engagement and interaction between the client message and potential customers
  • Assist in managing accountability to performance by reviewing digital metrics, including forecasting to maximize opportunities and determine areas for improvement
  • Network regionally and locally to stay abreast of emerging digital trends and solutions
  • Perform other related duties as assigned

 Job Requirements:

  • Minimum 2 year of experience selling digital marketing solutions preferred
  • Bachelor’s degree in marketing or advertising
  • Sales or marketing experience in television, digital or media industry preferred
  • Hands on experience developing new business as a skilled negotiator
  • Proficient in the use of office software and CRM tools
  • Excellent communication, presentation, planning, organizational, and problem-solving skills  

 Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!