When you join Verizon

Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together-lifting up our communities and striving to make an impact to move the world forward. If you're fueled by purpose, and powered by persistence, explore a career with us. Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

What you'll be doing...

The Digital Marketing organization is striving to enable a dynamic and cutting-edge approach to digital marketing by harnessing the capabilities and power of the most advanced artificial intelligence tools and technology; including generative AI and AI-led personalization tools. By doing so we drive maximum efficiency and productivity to all the work that we do. As the MarTech Enablement Personalization Strategy Lead, you will play a pivotal role in shaping and defining our strategy to deliver highly personalized experiences in key local markets and priority segments, including a specific focus on the Latino segment.

Responsibilities include:

• Developing and communicating Personalization Enablement roadmaps tailored to specific local markets, with a strong emphasis on the Latino segment.
• Monitoring the performance of personalization initiatives, leveraging generative AI and other advanced technologies, during testing phases and scaled launches.
• Fostering alignment of personalization strategies across business units, IT, and stakeholder teams.
• Collaborating with operations teams, both internal and external to the digital department, to identify capability needs based on gaps and pain points.
• Partnering with marketing ops sponsors to ensure flawless execution of personalization tests or experiences utilizing new AI-driven capabilities.
• Strategically align short-term and long-term solutions across MarTech, Platform, SOI, GTS, and other relevant areas.
• Serving as the subject matter expert on generative AI tools and prompt engineering, ensuring the organization utilizes these technologies effectively.
• Effectively communicate project statuses and issue updates to all levels of the organization.

What we're looking for...

You'll need to have:

• Bachelor's degree or four or more years of experience.
• Four or more years of relevant work experience.
• Experience in Digital MarTech platforms and a strong understanding of the overall digital ecosystem.
• Experience with generative AI tools and prompt engineering.
• Experience in developing end-to-end implementation plans for complex data-driven consumer experiences.

Even better if you have:

• An MBA or an advanced degree in Digital Marketing & Marketing Technology.
• An Agile Mindset and Product Owner certification.
• Lean Six Sigma Green or Black Belt certification.
• Previous experience in digital marketing, digital product management, or digital operations in a business, agency, or consulting setting.
• Proven ability to collaborate effectively in bilingual Spanish/English environments.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Where you'll be working

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

Scheduled Weekly Hours
40

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package.For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Nevada, New York, Rhode Island or Washington work location, the compensation range for this position is between $82,000.00 and $152,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.