Digital Marketing Campaign Manager

at Digital People
Location Chicago, IL
Date Posted September 25, 2020
Category Default
Job Type Full-time

Description

Our client is looking to hire a Digital Marketing Campaign manager to build out and complete their digital team.

This person will manage campaigns and must have hands-on experience to help with oversight, optimization and strategy.  This is a new position on a growing team with excellent experiential and career growth prospects for the right candidate.

The Digital Marketing Campaign Manager will contribute to a growing direct-to-consumer business. This person will report to the Director of Digital Marketing and will work closely with digital analytics, creative and UX, and external agency partners to grow their various paid and organic channels.

In addition to supporting digital marketing, the Digital Marketing Campaign Manager will be responsible for managing the enterprise’s reputation campaigns, including Net Promoter Score and Trustpilot. 

 R

esponsibilities:

  • Manage strategy, plans and execution of paid media campaigns to optimize lead generation and conversion. Work with agency partners on campaigns including paid search, display, social, video and native

  • Define and execute A/B and multivariate testing across multiple formats, websites, and landing pages.

  • Strengthen PPC and SEO strategies, with agency partners, by monitoring keywords, search queries, and campaign trends to find areas for growth and improvement (platforms such as Google Ads, Microsoft Ads, YouTube)

  • Partner with agency and internal digital analytics teams to analyze performance data across entire funnel from ad impression to sale, and identify cross-channel wins and potential areas for optimization or testing

  • Manage development and secure approvals of creative assets for digital media and campaigns including search ads, display ads, landing pages and other formats where applicable. Process may include writing creative briefs and basic copy

  • Manage Net Promoter Score and Trustpilot programs across brands to increase response rates and results. Continue to test and refine program strategies and plan. Establish regular cadence of reporting and analysis

  • Identify, assess, and advance new paid media programs. Provide business case and rationale for recommendations. Manage plans to operationalize program launch and performance

  • Over time, oversee organic social media strategy, campaigns, creative and reporting

  • Effectively manage cross-functional relationships within the company (i.e., Marketing, Sales, IT, Product, Operations, Finance, Legal), and external Agencies (i.e., SEO, SEM, Websites)

 Qualifications:

  • Bachelor’s Degree in Marketing or equivalent field required. MBA a plus

  • 7+ years of digital marketing/advertising required preferably in insurance, financial services, or performance marketing sectors

  • Demonstrated achievement in defining strategies, plans and tactics across a range of digital media including SEM, SEO, website, and landing page optimization

  • Proven experience managing a portfolio of projects and marketing campaigns across brands and digital channels. Well-honed project management skills to ensure projects are delivered on time and on budget

  • Advanced experience with marketing and advertising tools/platforms including Google Analytics/Google Ads account management, Facebook Ads/Facebook Business Manager, Microsoft Ads, VWO (testing), and Invoca. Knowledge of and experience with Google Tag Manger, Marketo, and Hootsuite a plus

  • Knowledge of and experience with SEO platforms including SEMrush, MOZ, Ahrefs etc.

  • Exceptional verbal and written communication skills with strong attention to detail. Experience preparing and critically reviewing copy, developing performance updates and management presentations and presenting program results to colleagues and stakeholders

  • Advanced MS Office proficiency including Excel and PowerPoint. Experience with data visualization tools like PowerBI, Tableau, and Google Data Studio a plus

About Digital People

Digital People is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact us. Digital People is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.

All employees are directed to familiarize themselves with this policy and to act in accordance with it. All decisions with respect to employment matters and other phases of employer-temporary employee relationships will be in keeping with this policy and in accordance with all applicable laws and regulations.