Digital Marketing Associate

at Avantiico
Published December 13, 2023
Location San Diego, CA
Category Default  
Job Type Full-time  


Avantiico is looking for a Digital Marketing Associate who will be part of our Marketing Team as we drive digital presence and market visibility of the company. You will play a crucial role in executing marketing campaigns and generating qualified leads for Avantiico ISV services and Microsoft-based solutions. In addition, you will collaborate with Sales and Customer Engagement team members in optimizing customer relationship management strategies to drive business growth. This will be a Work-from-home position based in San Diego, CA.

About Avantiico

Avantiico is a business automation company and Microsoft Partner delivering integrated Microsoft Cloud solutions for Sales, Finance, Supply Chain and Customer Service. With purpose-built 3PL Billing Automation and 3PL WMS solutions for Microsoft Dynamics 365 Finance and Supply Chain, Avantiico serves the needs of next generation enterprise fulfillment and supply chain organizations. Avantiicos Multicompany Automation solution supports all industries, including Shared Services functions, centralized franchise account, and multi-company businesses. It is aimed at empowering enterprise businesses to improve accounting productivity, increase accuracy and financial closing velocity.

The services offered by Avantiico range from enabling SMB and Enterprise Businesses in their software selection process, readiness, implementing Microsoft Solutions, providing “Live Services” to clients, and driving user adoption in our client’s teams. Avantiico serves clients across time-zones, industries and business models including public traded, public sector and privately held businesses. All Avantiico solutions are natively built on the Microsoft Cloud architecture and made for Microsoft Dynamics 365. Learn more about Avantiico, Careers or Solutions at Avantiico is a Great Place to Work.

Our Mission

Our mission is to unlock our customer’s competitive advantages and continuously better their business with Microsoft technology.

How does this position support our mission?

In a typical day as a Digital Marketing Associate, you will:

  • Assist the Marketing team in planning and executing monthly and weekly marketing campaigns for all Avantiico solutions (product campaigns as well as services campaigns).
  • Campaign data development: work on building target audience data sets for new campaigns using a combination of LinkedIn, Google and search,
  • Data management for campaign execution: clean, update and maintain current and incoming leads contact records in our CRM and HubSpot solutions, segmenting all contacts based on their needs, solution interests, location and more.
  • Develop and execute email campaigns based on different segments and add personalized, value-added content that is focused on prospect lifecycle and for retaining existing customers and increasing engagement rate.
  • Generate and nurture marketing qualified leads (MQLs) for Avantiico Sales team.
  • Utilize and manage marketing analytics tools including HubSpot, Microsoft Dynamics 365, and Google Analytics.
  • Leverage Microsoft-related content to showcase our expertise and differentiate our solutions in the market while building community through a variety of channels (e.g., web, email, social media, etc.)
  • Assist the Marketing team in implementing and optimizing our social media strategy to enhance presence on platforms such as LinkedIn, Twitter, Microsoft industry forums, etc., and by creating engaging content.
  • Monitor, analyze and weekly reporting on the performance of marketing campaigns.
  • Generate regular reports on key performance indicators (KPIs) and participate in team meetings to provide insights for continuous improvement.
  • Collaborate with Sales and Customer Engagement Team for targeted campaigns and Microsoft events.
  • This is a full-time, hourly position and will require up to 25% travel if working remotely.

Desired Skills & Abilities

  • Ability to create and execute effective marketing strategies that assist the efforts of sales teams and generate leads.
  • Strong understanding of digital marketing channels and strategies.
  • Experience with market research and data analysis.
  • Ability to create engaging content across numerous channels (web, email campaigns, social media, etc.)
  • Proficiency in digital marketing tools, including SEO/SEM, Google Analytics, HubSpot
  • Excellent communication and collaboration skills.
  • Proficiency in Microsoft Dynamics 365 is a plus.

Equal Employment & Opportunity Statement

Avantiico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, national origin, age, veteran status, disability, or any other protected class.

Avantiico Compensation and Company Benefits

  • Competitive rate + allowance + monthly performance related bonus depending on the role
  • Salary commensurate with experience
  • Low travel expectation/work life balance
  • 99% of employee healthcare paid for by the company
  • Choices of premium HMO/PPO plans
  • Matching 401k plan
  • Paid Vacation/Sick/Holidays

Compensation for roles at Avantiico varies depending on a wide array of factors including but not limited to the specific office location, role, skill set, and level of experience. As required by local law, Avantiico provides a reasonable estimate of the current rate for this position.