Digital Marketing Associate

at Franklin Templeton
Published October 27, 2023
Location New York, NY
Category Default  
Job Type Full-time  


Fiduciary Trust International is a wealth management firm founded in 1931 by families for families, with a singular focus on growing and protecting our clients' wealth through generations. We work closely with individuals, families and foundations to build and manage personalized investment portfolios, and to develop estate plans that extend wealth to future generations. And, we are part of Franklin Templeton, a global investment leader. That means we can combine a personalized experience with access to sophisticated research and investment solutions.

Position Summary:

Fiduciary Trust International (FTI) is hiring a Digital Marketing Associate to join the Marketing. Responsibilities include development, management and optimization of the array of digital marketing materials and activities to support the firm's sales goals.

The Digital Marketing Associate will manage a broad variety of tasks and have excellent interpersonal, organizational and time management skills. Attention to detail is imperative as well as the ability to display solid judgment and discretion. Excellent communication skills are essential to this position.

This role is eligible for full remote or a hybrid work schedule in or near one of our regional offices (e.g. New York tri-state area, Florida, California, Massachusetts, and more).

What are the ongoing responsibilities of the Marketing Associate?

  • Develop and deploy email content using the Marketo marketing platform; establish success metrics, produce engagement metrics and recommend enhancements to email strategies; manage editorial posting strategy; manage email target lists.
  • Build and deploy 1-3 emails to target audiences per week.
  • Build and manage our image library for digital marketing across email, web and social media; select images for publication.
  • Own, maintain and manage library of sales collateral material, including company brochures, service flyers, pitch books; use digital tools for distribution, including SharePoint and Seismic; develop and implement calendar for reviewing and updating materials on an ongoing basis.
  • Support the production of national webinars; coordinate and produce invitations; liaise with Franklin studio for management and production of event assets, such as registration pages, reminder and follow-up emails; track and report results.
  • Update content slides in pitch books; bringing new ideas for social graphics, info graphics, etc.
  • Prepare summaries/playbooks to promote marketing activities internally.
  • Execute independent projects to enhance department efficiency as needed. Complete ad-hoc projects as necessary.

What ideal qualifications, skills & experience would help someone to be successful?

Education & Experience:

  • Bachelor's Degree
  • 2-5 years' experience in a digital marketing role
  • Wealth management industry experience preferred
  • Comfortable using multiple tools to manage digital marketing efforts, such as Marketo and Seismic
  • Working knowledge of SharePoint and PowerPoint

Skills & Abilities:

  • Excellent English verbal and written communication skills
  • Ability and confidence to work independently and meet deadlines with minimal supervision
  • Ability to multi-task in a fast-paced environment
  • Quick comprehension
  • Strong attention to detail
  • Strong collaborator with the ability to work across functions on integrated initiatives
  • Ability to organize and prioritize workflow
  • Ability to assess a problem quickly and determine to what level it should be elevated
  • Strong PowerPoint design skills a plus

Compensation Range: Along with base compensation, other compensation is offered such as a discretionary bonus, 401k plan, health insurance, and other perks. There are several factors taken into consideration in making compensation decisions including but not limited to location, job-related knowledge, skills, and experience. At Franklin Templeton, we apply a total reward philosophy where all aspects of compensation and benefits are taken into consideration in determining compensation. We expect the salary for this position to range between $71,400 - $90,000.

Learn more about our firm here, The Story of Fiduciary Trust International.




What makes Franklin Templeton unique?

In addition to the dynamic and professional environment at Franklin Templeton, we strive to ensure that our employees have access to a competitive and valuable set of Total Rewards-the mix of both monetary and non-monetary rewards provided to you in recognition for your time, talents, efforts, and results.

Highlights of our benefits include:

  • Three weeks paid time off the first year
  • Medical, dental and vision insurance
  • 401(k) Retirement Plan with 85% company match on your pre-tax and/or Roth contributions, up to the IRS limits
  • Employee Stock Investment Program
  • Tuition Assistance Program
  • Purchase of company funds with no sales charge
  • Onsite fitness center and recreation center*
  • Onsite cafeteria*

*Only applicable at certain locations

We believe that being a good corporate citizen is good business. To us, corporate citizenship means being accountable, serving our clients, being an employer of choice, managing our environmental impact, and supporting our communities. An emphasis on corporate citizenship is embedded in our culture and values, and is an important element of how we achieve success.

We are also committed to your learning and development with resources focused around Experience, Exposure, and Education, to help you achieve your professional development goals.

Franklin Templeton is an Equal Opportunity Employer. We are committed to equal employment opportunity for all applicants and existing employees and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation. We invite you to visit us at Franklin Templeton Careers to learn more about our company, career opportunities and recruitment process.

Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation to search for, or apply for, one of our positions please send an email to [Click Here to Email Your Resumé] . In your email, please include the accommodation you are requesting and the job title and job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only requests for accommodations will receive a response.