Digital Marketing Associate

at RiseBoro Homecare Inc.
Published June 9, 2023
Location Brooklyn, NY
Category Default  
Job Type Full-time  



Under the general supervision of the Director of Marketing, the Digital Marketing Associate is responsible for developing, implementing, and executing digital marketing strategies and initiatives for RiseBoro Community Partnership and its premier divisions. The Marketing Associate will have a focus on digital channels and is responsible for driving digital engagement, building followership, and driving brand awareness and individual giving via all owned media channels. Specific duties and responsibilities include:

+ Oversee the effective operation of RiseBoros online marketing campaigns and activities and ensure all content and messaging is consistent with and in support of RiseBoros mission, vision, and values

+ Responsible for all active organizational social media platforms including content creation and posting, monitoring and responding as appropriate

+ Create compelling and relevant content posts, including design, copy, and video as appropriate, to engage internal and external audiences

+ Create standardized digital marketing practices, content, and procedures for the organization including the creation and maintenance of a content calendar

+ Create targeted digital communications campaigns to achieve organizational goals

+ Leverage digital marketing best practices, interpreting data and analytics to drive strategy

+ Execute regular communication to supporters collate content, manage subscriber list, and creative development within brand identity

+ Analyze processes and metrics for constant improvement

+ Implement initiatives within brand standards to grow social media followership entity wide

+ Track and report results for digital marketing initiatives and channels

+ Support programmatic media campaigns with digital components

+ Act as subject matter expert for all digital marketing channels, staying informed on best practices, new tools and functionality, and other aspects to optimize digital channels

+ Utilize the various online tools to promote the organizations online image and brand

+ Other related duties as assigned by the Director of Marketing


+ Demonstrated experience in digital marketing or marketing communications with the ability to create digital content, including posts, newsletters, email campaigns, and videos

+ Ability to manage all aspects of RiseBoros owned media channels including social media, email campaigns, and other digital channels

+ Excellent digital marketing and analytical skills

+ Excellent organizational skills and meticulous attention to detail required

+ A self-starter with the ability to work independently and collaboratively as a team

+ Ability to maintain professionalism, creativity, a positive attitude, and an entrepreneurial spirit

+ Excellent time management skills with a proven ability to meet deadlines; ability to work well under pressure

+ Ability to think critically and use sound judgment

+ Ability to be flexible and adaptable as needed

+ Strong project management skills with the ability to prioritize tasks as needed

+ Proficient in Microsoft Office suite

+ Knowledge of graphic design software platforms and video editing is highly preferred

+ Ability to work well across functional departments


+ Bachelors degree in marketing, communications, or related field and a minimum of 2 years of professional experience in digital marketing or marketing communications

+ Associate degree in marketing, communications, or related field required and a minimum of 3 - 5 years of professional experience in digital marketing or marketing communications

+ Digital Communication Certification with related experience

+ Any combination equivalent to the above-listed education and experience that provides the required knowledge and skills may be considered qualifying

EEO/Affirmative Action Policy Statement

It is the policy of RiseBoro to provide equal employment opportunity to all employees and applicants for employment. No individual will be discriminated against on the basis of race, color, age, creed, religion, national origin, citizenship status, political or union affiliation, marital or partnership status, sex, sexual orientation or affectional preference, gender identity, familial status, genetic information or predisposition or characteristic, disability, status as a victim of domestic violence, status as a veteran or member of the U.S. military and related obligations, or any other characteristic protected by law. This policy applies to all terms and conditions of employment, including but not limited to, recruitment, hiring, job placement, compensation, benefits, training and apprenticeship, employee development, promotion, demotion, discipline, transfer, lay-off and recall, and termination. RiseBoro makes reasonable accommodations based on religion and/or disability as required by law, and requests for accommodation are to be directed to the Human Resources Department.