Digital Marketing Associate

at Adcetera
Published June 24, 2022
Location Houston, TX
Category Default  
Job Type Full-time  

Description

We are seeking a Digital Marketing Associate in the Houston area to actively participate in the strategic planning, execution, reporting, and optimization of digital marketing campaigns.

As a Digital Marketing Associate, you will be responsible for implementing strategies to drive demand for products and services. This role requires an individual who is an excellent communicator, strategic thinker, is data-driven, and has strong project management skills who can work in a fast-paced, results-expected environment. You will have the opportunity to work on a variety of projects, across various verticals and businesses.

Responsibilities:

  • Understand Client’s business/industry and understand how your work connects to the broader project and account goals.
  • Use broad digital marketing experience to execute SEO, SEM, email marketing, and marketing automation campaigns.
  • Guide performance of strategies towards clearly defined key performance indicators and program objectives.
  • Perform regular analyses of program performance at granular levels and communicate findings in an accessible way to internal and external stakeholders.
  • Respond in a timely fashion to client, colleague, and management needs.
  • Participate in weekly/monthly media and digital marketing program reporting.
  • Meet multiple, simultaneous deadlines and manage workload and projects with the flexibility and ability to deliver when faced with ongoing ambiguity and changes in managing digital marketing campaigns.
  • Ask questions, speak up, and express your POV. Our department culture fosters open communication and curiosity.

Requirements

The ideal candidate should have 1 - 3 years of experience using Google Analytics. The ideal candidate should be comfortable creating segments, using secondary dimensions, and generating insights from unstructured data. Supplemental to this, the ideal candidate should have experience in SEO or PPC or both.

In addition to your experience using Google Analytics, you must also possess:

  • A bachelor’s degree from an accredited university in marketing, finance, mathematics, or related field.

Applications not demonstrating the minimum experience requirement will not be considered.

Bonus:

  • You have previous agency experience.
  • You have demonstrated experience working in cross-functional teams and collaborating at all levels.
  • You are an analytical thinker.

Benefits:

  • Competitive salary and benefits including discretionary bonus plan, full employee health coverage, generous paid time off policy, and Internal promotion strategy
  • Creative, fun-loving, team-based culture
  • Casual environment including lounge areas, snacks, happy hours, and special events