Central Garden & Pet is looking for a Digital Associate for the Dog & Cat businesses supporting Nylabone, Four Paws and Cadet. This role will sit on the E-Commerce and Digital Marketing team reporting into the Digital Marketing Manager, and support SEO, Paid Search, Display, Paid/Organic Social Media and Reputation Management activities.

Central Garden & Pet Company (NASDAQ: CENT and CENTA) is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Please see our website at www.central.com for additional company information.

MEASURES OF SUCCESS

Digital Marketing

• Assist with paid ad campaigns and reporting for paid and non-paid digital marketing activities using Google Analytics, Google Ads, Facebook Business Manager, and other marketing technology platforms
• Work with our Web Development team to manage the resolution of all website fixes
• Contribute to search engine optimization work through keyword research and associated website updates
• Utilize our content management system to add new blog articles to our websites
• Setup, schedule, and report on the performance of newsletters for Nylabone, Four Paws, and Cadet
• Assist with brand ambassador/influencer collaborations and social media content creation
• Scheduling Social media content
• Assist with Community Management across social media channels
• Perform research to find articles, stories, resources, or other content that is relevant to our industry and share with our digital community of practice

Reputation Management (ORM)

• Assist with Responding to Amazon, BazaarVoice Reviews/Questions
• Assist with reporting for online reputation management (ORM)

General Duties & Responsibilities

• Conduct quantitative/qualitative research that guides our brand’s communications and marketing strategies
• Produce competitive analyses
• Participate in team brainstorms to discuss how insights translate into actionable brand recommendations
• Manage winner selection and prize fulfillment for Nylabone, Four Paws, and Cadet giveaways and contests
• Administrate meetings by taking notes and sending follow-up recaps to attendees
• Create data visualizations (e.g., PowerPoint and chart templates, interactive charts, info graphics, etc.)
• Provide support to the overall digital team

IDEAL CANDIDATE ATTRIBUTES

• Bachelor’s Degree Preferred
• Minimum 1-3 years of relevant digital marketing experience including on-line advertising (SEM, social, display, email & mobile), working with websites, and web analytics
• Experience with Google Analytics, Google Ads, Facebook Business Manager, and HTML a plus
• Strong self-direction and initiative; willingness to take complete ownership over specific activities while adapting to quick changing shifts in priorities
• Proficiency using the applications within MS Office
• Experience owning analysis and reporting of campaigns
• Eagerness to test and learn, with a willingness to fail, but the drive to succeed
• Outstanding problem solving and prioritization skills
• Demonstrated ability to be agile and adapt
• Strong leadership skills with the ability to influence others and drive results through collaboration
• Ability to thrive in a creative, fast-paced environment that emphasizes excellence and teamwork
• Team player
• Self-motivated

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

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