Digital Marketing Associate

at Adecco USA
Published November 15, 2019
Location New York, NY
Category Default  
Job Type Full-time  

Description

Adecco is hiring for one of the World's Most Iconic Children's Book Publishing companies in the heart of Soho.
A mission driven organization also known as a Media and Education company has a need for a Digital Marketing Associate!
As a Digital Marketing Associate, you will be responsible for managing the creation, successful implementation, optimization and reporting on campaign activities across multiple marketing channels (digital display, paid search, SEO, and paid social). You will play a vital role in supporting a digital advertising team that prides itself on developing innovative strategies for the company's business unit partners. This is a contract role suitable for someone with 1-3 years' experience.
 
Responsibilities:

  • A core part of the role is media planning ¿ coordinating with business unit partners to confirm campaigns, update copy, approve creative and push campaigns live
  • Conduct quality assurance checks to ensure campaigns meet client's expectations.
  • Participate in digital marketing team discussions to develop new procedures and best practices.
  • Working with internal Scholastic teams, including marketing, technology, html coding, and creative team to meet campaign timelines.
  • Expert in digital advertising platforms which support digital display, paid search, and paid social
  • Work closely with our agency partners on paid search and SEO
  • Creating reports to monitor campaign performance and feedback results

 
Job Qualifications/Requirements:

  • The position is a very hands-on role that requires an organized team player, ideally with 1-2 years client/account production experience
  • Strong interest in digital marketing is essential
  • Knowledge of Adobe Analytics and digital advertising platforms is a plus
  • Working knowledge of Microsoft Word, Excel, and PowerPoint required.
  • Must be extremely well organized, detail-oriented, able to follow a process, and have outstanding communication skills
  • Must have excellent analytical, mathematical and creative problem-solving skills
  • Must be energetic and self-motivated, responding to issues quickly with an open and positive attitude
  • Bachelor's degree in Marketing, Business, Psychology, Education, IT or other related field